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Case study Apple Inc. Unit 4 Marketing principles

Abstract Case study Apple Inc: Marketing is important function for the business organizations to identify, develop and satisfy customer’s needs. Marketing process has various elements such as value proposition, marketing mix(4 ps of marketing ) , segmentation, targeting and positioning. In macro environment, political, economical, social and technological environment of US have been discussed for Apple Inc. In micro environment, suppliers, competitors, employees and SWOT analysis..Continue

Reflective Essay – individual

This item of assessment is Compulsory. This assignment is related to Learning Outcomes 1, 2 and 4. Write an essay reflecting on your personal learning experiences in this paper, drawing on the theoretical material and examples in the assigned readings (using APA referencing) and your own understanding of events that have occurred in the past. You are also encouraged to provide examples from your own experiences or the experiences of others in organisations...Continue