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Critical review of journal Article In the present article, the researcher identified the importance of 4P’s of the marketing mix in the present marketing management paradigm. Along with this, the researcher identified various factors that affect the future of marketing mixes such as changes in the environment, changing trends and taste of customers and market developments. In this article, the 4P’s in five traditional marketing areas such as Services, Marketing, Consumer Marke..Continue
Assignment Help Question: REVIEW AND RESEARCH EXERCISE You are required to identify one relevant economic article or academic paper that is broadly related to any of the topics covered in the unit and write a 700-800 word critical review of the article. In your review: (a) Briefly summaries the main points of the article. Comment on the accuracy of the writer’s use of economic concepts. (b) Indicate how the article pertains to topics in microeconomics or macroe..Continue
1.This research study was conducted on the subject of internal crisis communication, for three years at the University Hospital (UH), in Sweden. There are two issues that have been focused in this research study. First is the inspection of roles and practices which should be followed by the professionals in communication for analyzing various aspects, which are the reason for the crisis communication (Heide and Simonsson, 2013). The second purpose is to identify new practices..Continue