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Mc Donald’s Marketing Strategy Assignment

Chapter One: Introduction With the change in time came great innovations, and with great innovations came undeniable freedom. There was a time when the fast-food industry reigned supreme in the lives of people, particularly teenagers and young adults (Hearst et al., 2013). However, the increasing realisations in the matters of health and healthy living have propelled the consumers to think out-of-the-box, not give in to their continual craving for fast food and use their freedom of..Continue

Case study Apple Inc. Unit 4 Marketing principles

Abstract Case study Apple Inc: Marketing is important function for the business organizations to identify, develop and satisfy customer’s needs. Marketing process has various elements such as value proposition, marketing mix(4 ps of marketing ) , segmentation, targeting and positioning. In macro environment, political, economical, social and technological environment of US have been discussed for Apple Inc. In micro environment, suppliers, competitors, employees and SWOT analysis..Continue