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Book Review Assignment Help on book “Nike Culture”

Introduction The book ‘Nike Culture: The sign of the Swoosh’ written by Robert Goldman and Stephen Papson (1998) illustrates some of the crucial and critical aspects of social and cultural theory in the context of Nike to assess the impact of advertising in the society. It thoroughly analyses the way in which advertising image works. It presents the situations of Nike swoosh logo in regards to culture, political economy, semiotics and sociology. Authors explore the logic of sign..Continue