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Starbucks Mission: Social Responsibility and Brand Strength

Introduction Starbucks Coffee Company was founded in 1971 in Seattle and has operations in more than 50 countries of the world with more than 16000 stores. The main backbone of the overall business of Starbucks is its retail stores that are operated by its own self. The mission of the company is to inspire as well as nurture the spirit of human with one person, one cup and one neighbourhood at a time (Starbucks Company Profile 2012)...Continue

March 28, 2016