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Critical review of journal Article In the present article, the researcher identified the importance of 4P’s of the marketing mix in the present marketing management paradigm. Along with this, the researcher identified various factors that affect the future of marketing mixes such as changes in the environment, changing trends and taste of customers and market developments. In this article, the 4P’s in five traditional marketing areas such as Services, Marketing, Consumer Marke..Continue
Assignment Help Question: REVIEW AND RESEARCH EXERCISE You are required to identify one relevant economic article or academic paper that is broadly related to any of the topics covered in the unit and write a 700-800 word critical review of the article. In your review: (a) Briefly summaries the main points of the article. Comment on the accuracy of the writer’s use of economic concepts. (b) Indicate how the article pertains to topics in microeconomics or macroe..Continue