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Case study Apple Inc. Unit 4 Marketing principles

Abstract Case study Apple Inc: Marketing is important function for the business organizations to identify, develop and satisfy customer’s needs. Marketing process has various elements such as value proposition, marketing mix(4 ps of marketing ) , segmentation, targeting and positioning. In macro environment, political, economical, social and technological environment of US have been discussed for Apple Inc. In micro environment, suppliers, competitors, employees and SWOT analysis..Continue