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Executive Summary Consumer behaviour is a dynamic concept and changes rapidly in accordance with the change in the environmental conditions. Proper and careful study of consumer behaviour is extremely significant in order to gain foothold in the market place. The careful study of consumer behaviour enable the marketers in analysing and ascertaining consumers decision making process and offering products and services accordingly...Continue
Introduction The book ‘Nike Culture: The sign of the Swoosh’ written by Robert Goldman and Stephen Papson (1998) illustrates some of the crucial and critical aspects of social and cultural theory in the context of Nike to assess the impact of advertising in the society. It thoroughly analyses the way in which advertising image works. It presents the situations of Nike swoosh logo in regards to culture, political economy, semiotics and sociology. Authors explore the logic of sign..Continue
Introduction This report is developed in the form of a business report. The main aim of the business report is to gain access in the specific business operation of a selected company. For such purpose, Toyota Motors has been selected as the target business organization. Toyota Motors is a Japanese automobile company which mainly deals in designing, assembling, manufacturing and distributing automotive products all over the world. This report is mainly objective to analyze whether th..Continue