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Critical Review of Journal Articles on 4 ps of marketing mix

Critical review of journal Article In the present article, the researcher identified the importance of 4P’s of the marketing mix in the present marketing management paradigm. Along with this, the researcher identified various factors that affect the future of marketing mixes such as changes in the environment, changing trends and taste of customers and market developments. In this article, the 4P’s in five traditional marketing areas such as Services, Marketing, Consumer Marke..Continue