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Case Study: Analysis of Consumer Behaviour of Students towards Accommodation Services in Brisbane, Australia

Executive Summary Consumer behaviour is a dynamic concept and changes rapidly in accordance with the change in the environmental conditions. Proper and careful study of consumer behaviour is extremely significant in order to gain foothold in the market place. The careful study of consumer behaviour enable the marketers in analysing and ascertaining consumers decision making process and offering products and services accordingly...Continue

June 7, 2016