Correlational Research – Meaning,Importance And Techniques

02/11/2020 | George Orwell | 305

Correlational research is basically a kind of non-experimental research where you need to perform measurement of the variable. In addition to this, you also need to assess the statistical relationship between different variables. You can utilize such type of investigation in psychology as a technique of collecting a huge amount of facts about the subject or topic.

You can perform correlational research especially in such type of research where you can’t perform experiments. Correlational research mainly emphasizes on analyzing the relationship between different variables of the study.

Students can utilize a Correlational research design at initial phased before beginning experiments.

For example: Suppose, you are performing research for analyzing the co-relationship between marriage and cancer. In this type of research, there are two variables these are cancer and marriage. A person suffering from cancer has less chance of getting married which shows a negative co-relationship between both variables.

The benefit of correlational research Design

One biggest benefit of this kind of research is that it will enable you the way incline or decline in one variable is resulting in an increase or decrease in other variables. Another benefit of correlational research is that it enables you to develop an understanding of the strength of the relationship between two different variables.

 Importance of correlational research

Correlational research design has great importance as it will help you in making predictions. When you are aware of the score of one measure then you can easily determine an accurate measure for another variable.

The technique of data collection in correlational research

An important feature of correlational research is that no single variable is manipulated by an investigator. For example, an investigator can visit a mall for gathering information from people about their habit of shopping. There are basically two techniques of data collection in correlational study these are:

  • Naturalistic observation: it is the approach that you can use for gathering facts, especially while conducting correlational research. As per this approach to data collection you need to observe the attitude of people in a particular setting or situation. You can use the naturalistic observation technique for performing field investigation. For example, the researcher, in order to gather information about the shopping habit of people, can observe them in the shopping mall.

Note :  While making the decision to apply naturalistic observation technique you need to consider particularly two types of issues these ethical and privacy.  As the naturalistic technique of data collection is applied in the complex environment you might have to face issues in selecting sample method and in taking measurement.

  • Archival data: It is the basic technique that mainly involves the utilization of information that has been collected for accomplishing another objective.

For example:If you weant to gather information about the death of women . You can have access to the records of the hospital for gathering facts about the subject.

The different sources from where the archival data could be gathered are

  1. public records recorded by government agencies,
  2. Schools and educational departments
  3. Research companies
  4. Organization or industries

There is the number of archival data you can explore such as data related to :

  • Demographics
  • Behavior
  • Condition of environment
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