Qualitative & Quantitative Research Method Differences [Tabular Explanation]

02/11/2020 | George Orwell | 535

While you are deciding to undertake research, first you need to prepare aims and objectives, Research questions for that you need to determine the type of research you want to perform that you can decide on the basis of the nature of the research problem or topic. There are basically types of study in which researchers generally perform are Qualitative and Quantitative. These are basically two Approaches in researches that are utilized for the collection and analysis of information.

Meaning Of Qualitatitative and Quantitative research?

Quantitative research is mainly executed for collecting numerical data. Such type of study will allow you to convert data into statistics that can be beneficial in terms of demonstrating a clear outcome. Quantitative research is expressed in numerical form.

Whereas, Qualitative research is being executed for the accumulation of facts related to the topic or subject. It is articulated in words. Qualitative study enables you to develop an in-depth understanding of the problem. By performing Qualitative technique you can easily discover the root cause of the problem. Qualitative research will help you in getting answers to your questions.

Qualitative Versus Quantitative Research



By conducting a qualitative study you can mainly emphasize on searching for ideas. You can also formulate new concepts or theories.It is the type of research that mainly concentrates on testing the new hypothesis.


Students perform such type of research for the collection of facts.It is a study that the researcher performs for gathering numerical data.


The important benefit of conducting a quantitative study is that you can gather detailed information about the topic. This research will help you in increasing knowledge about the same.A quantitative study allows you to make comparisons easily between different variables. In order words, by conducting a quantitative  study you can easily analyze data and reach a conclusion.

Respondents require

 You need to select a large number of respondents to perform Qualitativelystudy.You need less number of participants for executing the quantitative study.

The technique of data collection

– A technique that you can apply for the collection of facts in qualitative research is

  1. Interview: It includes asking questions orally about the topic from participants.
  2. Case study: It involves detailed research of a person or company.
  3. Literature review: It contains information about the views of different authors about the topic. A literature review is basically secondary data that is collected suing books, magazines, articles, etc.

– In relation to interview techniques, you need to ask open-ended questions from participants.

– Here, the data collection technique is less structured.

– Methods that you can apply for gathering numerical data about the topic are

  1. Experiments: It is the activity that mainly involves manipulation and controlling of data for developing the relationship between cause a well as effect.
  2. Observation: It includes observing people in the natural environment.
  3. Content analysis: It includes designing themes for analysis of the pattern of responses.

– In the Context of Quantitative study close-ended questions are generally designed.

– The method used for the collection of facts is highly structured.

Methods  used for data analysis

Content analysis: It mainly includes tracking words.and thematic analysis: It involves designing themes on the basis of research questions and answers.You can apply mathematical and statistical techniques for analyzing data. In addition to this, software like SPSS can be used for computation of average scores, analyzing the correlation between different variables, etc


Are descriptiveResults are less descriptive.


Example of qualitative investigation performed for gathering the information about specific subjects liked by students.An example of Quantitative data is asking students to rank from 1 to 5 on the basis of the level of knowledge which they have gained by studying a particular subject.
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