The POM+ Project* – Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that “If you can’t beat them, join them.” Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition is compressing grape juice margins and profits. Months of additional market surveys and focus groups have resulted in three potential high-margin drinks: cranberry, blueberry, and pomegranate. All these choices represent antitoxins. The decision is to produce a pomegranate drink that has many health claims. For example, the relative ability of these juices to eliminate harmful free radicals (antitoxins) is 71 percent for pomegranate, 33 percent for blueberry, and 20 percent for cranberry (Technicon Institute of Technology). The market potential appears very attractive and should have a higher profit margin that the other potential juice products. Another appeal for the pomegranate juice is its familiarity in the Middle East and Asia. The proposed budget for this project from the business case is 2 Million.
The Priority Matrix for the POM+ Project is:
Work Break down Structure
The project manager has formed her project team and the members have come up with the following work breakdown structure.
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