Student is Required to Approach an Existing Business and Analyse the Business Based on few Criteria Listed Below: Entrepreneurship Case Study, SC, Malaysia

University Sunway College (SC) Malaysia
Subject Entrepreneurship


This is an individual assignment, which consists of TWO major components. For the first component, the student is required to approach an existing business (micro/small enterprise) and analyze the business based on few criteria listed below, which weighted 40% of the entire subject. The student is advised to choose the business that is very close to the Business Plan idea. The rationale of this approach is to help students

to have an in-depth understanding of the particular business’s nature and its operating system. Hence,

students should be able to perform the business plan in a better manner.

Meanwhile, the second component is the reflective journal, which weighted 20% of the entire subject. The

the rationale of this component is to allow the student to reflect on the entire subject, including business case study,

business plan and personal learning path.

Component 1: A case study (40%)


(i) The data of the relevant business should be at least from the reliable secondary resources

(personal blog, Wikipedia, unreliable social media, etc are prohibited)

(ii) Credit will be given if students could obtain the data from primary sources, such as online interviews,

phone calls, emailing, etc. Face-to-face is allowed, provided both parties agree and adhere to SOP

(iii) The chosen business can be registered in Malaysia OR overseas (evidence of the existing

business should be provided, such as Social Media, photo, newspaper, etc) with NO limit of the

business scopes. However, the business scale should be micro OR small size only.

(iv) Words limit ± 2,500 with 1.5 spacing.


(i) Introduction to the business

  • About ½ page, including nature of the business, founder’s profile, history of the business,

business profile, location, etc.

(ii) Business Strategies & Operation System

  • Product/Service
  • Basis of differentiation (in comparison to other similar businesses)
  • Target market
  • Daily operation
  • Staffing
  •  Key assets of the business
  •  Others (optional but not too lengthy)

(iii) Impact of Covid-19

  •  Challenges & solutions to overcome the situation

(iv) Summary of the analysis

  • About ½ page of summary – your opinion about this business (feasible, easy to operate, problems, or challenges, etc

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