How We Write Behaviour Finance Assignments - From Human Action to Financial Outcome
Behavioural finance is one of those subjects where you can sound right and still be wrong. I've seen assignments packed with bias names that earn low marks because they never explain what actually happened in a decision-maker's mind. Good behavioural finance writing follows people first - then theory - then outcomes. That's how our process works, every time.
1. Understanding the Behaviour Behind the Question
We begin by asking a simple human question: What decision is being made, and by whom? Is it an investor reacting to loss? A manager under pressure? A market following momentum? This step anchors the assignment in behaviour, not abstract theory. Without this, everything that follows feels forced.
2. Identifying the Relevant Bias or Heuristic
Only after behaviour is clear do we identify the bias involved - overconfidence, loss aversion, anchoring, framing, herd behaviour, or mental accounting. We don't force-fit concepts. We choose only what genuinely explains the action. Examiners reward relevance more than coverage.
3. Linking Bias to Financial Decision-Making
This is the core step most students miss. We explain how the bias changes judgement, risk perception, or choice - and why that leads to a particular financial decision. Behaviour is translated into finance, not left hanging.
4. Connecting Decisions to Market or Outcome Effects
Behavioural finance doesn't stop at the decision. We show how individual behaviour scales into outcomes - mispricing, bubbles, excessive trading, poor diversification, or inefficient markets. This is where insight turns into marks.
5. Maintaining Balance with Traditional Finance Theory
We don't dismiss rational models completely. Where relevant, we acknowledge how traditional finance would predict behaviour - and then explain why reality differs. That balance keeps answers academic, not emotional.
6. Final Review for Insight, Not Overwriting
Before delivery, we read the assignment as a marker would. Does it explain behaviour clearly? Does each bias earn its place? Does the logic flow naturally? If anything feels like it's -trying too hard,- we soften it. Behavioural finance should feel observed, not invented.









