BMAP5005 Dissertation L7 Module Handbook 2026-27 | De Montfort University

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University	De Montfort University
Subject	BMAP5005 Dissertation

BMAP5005 Dissertation

The dissertation module allows you to design and undertake a piece of academic research. In doing so, you have the opportunity to develop and demonstrate advanced scholarship skills. This dissertation module provides subject-specific training to ensure that you are prepared to complete a dissertation within the domains of marketing. As you will be undergoing research methods training at the same time, the module will start with a series of taught sessions that will focus on important areas such as the literature review, database searches and the dissertation structure, during which a dissertation design will be produced. After critically reviewing the relevant literature, you will clearly define your research topic and research questions, set up a robust methodology and then collect, analyse, and interpret your data before discussing your findings in an 10,000 words research thesis/report. It is thereby important that you learn to work independently and proactively, as it is your project and you are leading it. Hence, you must take ownership and manage it. You need to understand that the dissertation is solely YOUR responsibility, while your supervisor’s role is primarily to advise and share their expertise with you. Also, remember that the dissertation project helps you to develop skills such as proactivity, independent research skills and compiling work that is well presented and flows that are essential in your future career.

Learning Outcomes

At completion of the module, the students should be able to:

Critically evaluate contemporary academic literature on a specific topic/area/problem to identify potential gaps in theoretical knowledge.
Construct a research outline to develop a research proposal to facilitate data collection, analysis and critique discipline-specific knowledge informed by theoretical perspectives.
Develop and justify a research instrument appropriate to the research aims and objectives.
Synthesise marketing theory with contemporary professional practice to critically appraise data findings and deliver theoretical contributions to contemporary marketing theory.
Formulate, evaluate and recommend solutions to real-world problems, contributing to theoretical knowledge in the subject area.

These learning outcomes are embedded in the framework of economic, social and environmental sustainability in accordance with the United Nations Sustainable Development Goals, and the Approved Module Specification.

Timetabled Classes

The module will be delivered as follows:

A dissertation is first and foremost an independent research project, which means that you alone are responsible for your independent study work and, subsequently, the success and failure of your dissertation. While you are assigned a supervisor, his or her role is solely to advise you by sharing his/her research expertise with you. They will not run after you or hold your hand (= meaning doing the work with/for you). Furthermore, your supervisor will not read or even proofread any of your chapters. S/he, however, may look through parts of it during your supervisor meetings
6x 3-hour workshops/seminars, which are delivered in Week 20, 22, and 24 on each Monday 9.00-11.00 face to face, in Week 21, and 23 on each Tuesday 1.00 – 3.00 pm face to face. Additionally, in Week 25-26 and 30- 31, on each Thursday, 1.00 – 3.00 pm online via MS Teams. These workshops provide you with the foundational knowledge regarding, among others, literature review, research design, quantitative and qualitative research methods, and research ethics. The main purpose of these workshops is to facilitate students to complete the study then and there, progressing with each step of the study.
6x 2-hour lectures, which are delivered in Weeks 20-23 on each Monday from 14.00-16.00. These lectures cover research and library resources, appropriate referencing of sources according to the Harvard-DMU Referencing Style, issues relating to plagiarism and other academic offences, and available software to aid your research.
5 x 45-minute supervisor meetings, which you must arrange with your supervisor throughout your dissertation. This means that you are solely responsible for arranging the meeting. Your supervisor will not run after you. Please note that your supervisor is very busy and not just waiting for you to call. Thus, it is up to you to find a time for the meeting that suits not just you but also your supervisor. Further, your supervisor will only respond to a maximum of 15 email inquiries in total (excluding emails to schedule a meeting). Hence, use your email inquiries carefully!

Main Topic Areas

This postgraduate module is designed to provide extensive knowledge on literature review, problem identification and definition, research methods, data collection, analysis, and interpretation of findings to facilitate a scholarly outcome. Consequently, students will be able to produce an independent piece of work, in the form of a dissertation, and demonstrate their ability to conduct independent scholarly research, either to solve an issue or to explore an opportunity within their field of interest. The detailed topics that will be covered in the module are outlined in the provisional teaching plan.

Provisional Teaching Plan

Please note that the following schedule is provisional and may be subject to changes on a short-term notice.

Week	L/S	Description	Remarks
W1 AC20	L1 09th	Introduction to the dissertation/research	Review the students’ expectation Inform them of the significance and uniqueness of the
	Feb	process	module
			Introduce the research process
	S1 10th	Selection of research area/topic	Guide how background information should support the research topic/area.
	Feb		Facilitate students to plan their studies
Submission of tentative topics 16^th Feb 2026
W2 AC21	L2 16th	Literature Review, research	Guide for literature review Discuss how research questions and objectives are
	Feb	questions/objectives,	derived from the main research question and the
		hypotheses, and	review of the literature
		conceptual framework	Discuss how the conceptual framework is developed
			and derive (if needed)
			Develop the hypotheses accordingly (if needed)
	S2	Literature review,	Facilitate students for literature review
	17^thFeb	research questions,	Draft of the literature review
		objectives hypotheses,	Facilitate the students to derive the research
		and conceptual	questions, objectives,A hypotheses, and conceptual
		framework	framework relevant to their studies
			Library session on literature search
Assign supervisors 20^th Feb 2026

W3 AC22	L3 23rd	Research Design	How to design the research design for the study
	Feb
	S3 24rd	Develop the research design	Deciding the nature of the study – exploratory, descriptive and causal
	Feb		Decide the time horizon, unit of analysis
			Decide the sampling process
			Library session for critical thinking and writing
Submission of supervisor approved topics/idea 27^th Feb 2026
W4	L4	Ethics approval process.	Guideline for ethics and approval process
AC23	2nd	Questionnaire/interview	Draft the questionnaire/interview protocol
	March	protocol development
	S 4 3rd	Ethics Application	Facilitate students to make the ethics application (Deadline for the application 06^th March)
	March
W5 AC24	S 5 10th March	Analytical approach	Introduce the data analysis approaches – quantitative and qualitative research using SPSS and NVivo
Obtain the ethics approval 18^th March 2026
W6 AC25	S 6 19th	Finalizing the introduction, literature and	Discuss any issues in finalizing the introduction, literature and methodology Assist students with the
Online	March	methodology	checklist for the assignment (CW1)
Submission of the Assignment 1 (CW1): Proposal: Introduction, Literature Review and Research Questions 23^rd March 2026
W7 AC26	S 7 26th	Data collection and analysis	Discuss any issues in data collection and analysis and advise/facilitate the students
Online	March		Guide students to plan out the analysis
W8 AC30	S 8 23rd	Discussion and Conclusion	Guide the students to plan out their writing on the discussion and conclusion
Online	April
W9 AC31 Online	S 9 30th April	Reflect on each step of the research process and discuss any concerns	Discuss any issues/ concerns on research background, objectives/questions, literature view, research design, data collection, analysis, discussion and conclusion. Facilitate students with the checklist to submit a productive dissertation
Submission of the dissertation (Assignment 2 – CW2)				01^st June 2026

Using the VLE – Learning Zone (LZ)

Learning Zone is DMU’s new Virtual Learning Environment (VLE). It will be used to support your studies and allow you to engage with your learning material. If this is your first time using Learning Zone or you’re not sure how it works, please watch the playlist (Your Virtual Learning Environment – Overview (dmu.ac.uk)). It is recommended for your learning to access your module’s LZ shell/site through a browser where possible (i.e., on a PC or laptop), as it provides the optimal experience. However, for notifications, ease of access, and more, you can access your learning via the Brightspace Pulse App – available on Android and iOS (Your Virtual Learning Environment – Overview (dmu.ac.uk)). Once you have installed the App, simply search for De Montfort University and select it from the drop-down menu. You will then be prompted for your single sign-on information.

All important information relating to this module can be found on the module’s LZ site. This includes any information on the module, lecture notes and seminar materials, all announcements and communications, the module resource list as well as the procedure for submitting assessments via Turnitin. In addition, a digital version of the assessment brief will be posted on the LZ shell as well. Because all important announcements will be posted on this module’s LZ site, you are expected to check it at least once every single day.

Reading Resource List

Some recommended textbooks, monographs & edited books for the module and supporting your methodology:

Collis, J., & Hussey, R. (2021). Business Research: A Practical Guide for Students. Red Globe Press. (Essential)
Naresh K Malhotra (2020) Marketing Research: as applied orientation, Pearson. (Recommended)

BMAP5005 Assessment

Assessment Overview

	Assessment – Part 1(CW1)	Assessment – Part 2 (CW2)
Type	Proposal: Introduction (brief), Literature Review and Research Questions	Full Dissertation
Length	Approx. 2000 words (+/-10%)	10,000 words (+/-10%) (including Literature Review)
Weighting	20%	80%
Deadline	Friday 23^rd March 2026 (noon, UK time)	Friday 01^st June 2026 (noon, UK time)
Return date	(tbc)	(tbc)

Key deadlines to be met by every student

Activity	Deadline
Submit your Research Topic Proposal Form in the LZ Submission Folder.	· 16^th Feb, 2026 @ midday (12 noon).
Submit your supervisor approved research topic using Research Topic Approval Form in the LZ Submission Folder.	· 27^th Feb 2026 @ midday (12 noon).
Last day to have your Ethics Application Form submitted on WorkTribe.	· 06^th March 2026
Last day to have your Ethics Application Form approved. Please note: Until your ethics application has been approved, you are not allowed to do any field (primary) research	· 18^th March 2026
Submission deadline for your Literature Review in the LZ Turnitin Submission Folder. (CW1)	· 23^rd March 2026 (midday, UK time) (LZ Submission Folder)
Submission deadline for your full dissertation (CW2)	· 01^st June 2026 (midday, UK time) (LZ Submission Folder)

Re-Sit and Deferral Attempt

Re-Sit

The students those who attempted a first sit and did not pass the final dissertation should revise and re-submit the original submission. They are NOT asked to choose a new subject area.

Those students should:

Re-work their dissertation that originally submitted by taking into consideration the feedback that was given on the Learning Zone and via supervisor.
Contact the supervisor for further guidance as soon as possible and commence working on it.
Note that the improvements are on the shoulder of students’
responsibility and should take ownership of the work.

Deferral

The students who defer the submission under the official approval of the university should contact the supervisor who was originally assigned. Those students will work on the area that was originally discussed with the supervisor. If the students did not have an idea to start with, then of course, a new area needs to be identified for the dissertation.

However, the students should ensure to look at all the relevant information available on the Learning Zone at the module page.

Non-Anonymous Marking & Feedback

Due to its nature, the dissertation is subject to non-anonymous marking and will be assessed by a 1st marker and 2nd marker, who will mark your dissertation independently, compare their assessment and marks, and then agree on a final mark. The marked dissertation will be internally moderated and then forwarded to the external examiner from another university, who then provides a recommendation to the assessment board. Both markers will provide you with

written feedback in relation to the marks you have received for each criterion. Furthermore, in-text comments are provided as well. The general turnaround time at DMU is 15 working days from the submission date, which means that all weekends, bank holidays and all days on which the university is closed are excluded.

Academic Offences & Bad Academic Practice

These include but are not limited to plagiarism, cheating, contract cheating, exam cheating, collusion, copying work and reuse of your own work, poor referencing or the passing off of somebody else’s ideas as your own (as defined in Chapter 4 of the General Regulations and Procedures Affecting Students). As the assessment in this module is research-based, it is subject to block ethics approval obtained by the module leader and the ethics restrictions that come with it. Any departure from the outlined contextual limitations without the explicit approval of the module leader will be treated as Bad Academic Practice. If you are in any doubt about what constitutes an academic offence or bad academic practice, you must check with your module leader.

If you are suspected of committing an academic offence you will be called to a meeting with an Academic Practice Officer (APO). APOs are based within in each faculty and it is their role to advice on how to prevent bad academic practice and academic offences and to deal with serious cases. For further information, please see the webpages below:

Academic offences webpage Bad academic practice webpage

Important: Within the context of this module, any use of ChatGPT or any other AI tool will be treated as academic fraud!

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