BMA5108-20 International Business Individual Assessment 2026 | Bath Spa University

BMA5108-20 Individual Assessment 

1. Introduction to the Task

The individual project is based on the study of an international company’s international business strategies, management and performance.

• You choose an international company, big or small.
• You study its business management, strategies and/ or performance in its home country and in one of its international markets (countries or areas).
• You need to focus on three key topics which is national culture, social norms and business ethics.

This is a comparative study that “critical comparison” should be always applied when analysing the company’s domestic business and international business.

2. Components of the Assessment

The individual project assessment is formed by two components, proposal (800 words) and final report (2700 words). Students must submit a single MS Word document consists of both proposal and report. The students must seek the proposal approval from the lecturer before start working on the final report.

2.1  Project Proposal

The proposal consists of the initial ideas of the topic.

• The company you select and the reason to select it
• The country (market) profile of the company’s international market you choose to study
• The key topics you plan to study and the reasons to study

The proposal needs to be approved by the lecturer before the students start working on the final report. Please note, this proposal is also part of your final report.

* Please note, you can only start to work on your project after your proposal is approved.

2.2  Individual Report

In week 10, each of you will submit a Microsoft Word report to demonstrate your research results, your findings and your arguments. Your report should be in a proper academic report structure.

• Word count – 3,500 words, including the proposal (800 words) and final report (2700 words) exclusive of the reference list and appendix; 10% margin on each

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