BMM5143 Business Research and Analytics Assignment Brief 2026 | LTU

Individual Graphic Essay

This is a research-supported essay that is both well-developed and visually appealing. The 3,000-word graphic essay is designed to help you demonstrate the steps necessary to begin a research study in the real world. You will get the chance to enhance your research by using traditional writing alongside pictures, graphics, videos, and emphasised text. The graphic essay will centre around a business topic of your choice. The chosen topic should be relevant to contemporary business issues and aimed at addressing a specific business problem or challenge. Your graphic essay should demonstrate your understanding of the chosen topic and showcase your ability to apply concepts learned throughout the module to real-world scenarios. You are encouraged to choose a topic that resonates with current trends, challenges, or innovations in the business world, ensuring its relevance and significance.

Images of Research:

This component will be a visual/image submission at the end of Semester 2. You will be required to work in groups of 5 and prepare a poster and accompanying narrative (500 words equivalent) that effectively engages and communicates your business proposal to a non-specialist audience. The poster will centre around a business topic selected by the group. The chosen topic should be relevant to contemporary business issues and aimed at addressing a specific business problem or challenge. Your poster should demonstrate your understanding of the chosen topic and showcase your ability to apply concepts learned throughout the module to real-world scenarios.

Is there a size limit?

What do I need to do to produce high quality work?

1. Understand the Requirements: Carefully read the assignment brief and grading rubric below to identify the expected format, structure, and content.
2. Plan Ahead: Allocate sufficient time for researching, writing, and revising. Break down the assignment into manageable tasks with deadlines.
3. Research Thoroughly: Use credible sources to gather information relevant to the assignment topic. Properly cite all sources according to the required APA citation style .
4. Outline and Structure: Develop a clear outline that logically organises the assignment’s main points. Ensure each section flows cohesively and directly addresses the requirements. Use headlines, sub-headlines and number all pages.
5. Revise and Edit: Proofread the assignment for grammar, spelling, and punctuation errors. Ensure that all instructions have been followed and the argument is persuasive.
6. Attend Support Sessions: Ask your tutor to review the draft and provide constructive feedback during these sessions.
7. Follow Submission Guidelines: Confirm that the final version adheres to the specified file format, word count, and other submission requirements.

What are the main topics I need to research?All topics covered on the Module will be useful in completing the assignmentWhat resources will I use to complete my assignment?All Module materials and recommended reading list.