BMS0079 The Strategy of International Business Assessment Brief 2026-27 | UOH
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| University | University of Huddersfield (UOH) |
| Subject | BMS0079 The Strategy of International Business |
BMS0079 Assessment Brief 2026-27
Module Learning Outcomes
- Demonstrate a critical awareness of the strategies and structures used by organisations operating internationally.
- Critically evaluate the different strategic approaches to international expansion.
- Express and justify an individual perspective on key discourses related to international business strategies.
- Communicate complex information in relation to the challenges of developing and implementing international business strategies.
Assessment Task
4000-word researched and referenced individual academic essay. This assessment is worth 100% of your final mark.
Your task in this assignment is to apply relevant International Business theories and critically investigate at least two themes (out of four as specified below) of a case company’s international business strategy. Please also note that each theme requires one individual case company for a 2000-word analysis.
Task Specific Guidance
Themes for this Assignment
Please select two out of four themes below for your essay on the companies with international operations. You must critically evaluate relevant theories for each theme and apply them to the practice of the chosen companies (no more than one focal case company for each theme).
Theme 1: Theme in the analysis: Internationalisation path
An assessment of the internationalisation path of the company: Did it internationalise quickly or gradually? Explain why the company follows a certain pattern of internationalisation. Can the Uppsala or stages model explain the company’s path of internationalisation? If not, why? Analyse an example from the company of your choice. You can select a particular stage of the company, not the whole history of internationalisation, since many companies have a very long history of internationalisation.
Theme 2: Theme in the analysis: Locations of operations
An assessment of the locations the company is operating in: Are some markets particularly crucial for the company? Why is the company choosing particular locations for its operations? How does location choice contribute to the company’s corporate strategy? You can select one or more than one typical foreign markets to analyse in-depth and illustrate your points. You do not need to analyse all the markets in which the company operates.
Theme 3: Theme in the analysis: Corporate strategies
An overall critical evaluation of the strategies used by the company. Which strategies have been particularly successful? Which ones are proving to be a liability? Does the business environment influence the choice of strategy? What can the company do differently? You can analyse and take a specific example of a particular corporate strategy that the company has done well or not so well.
Theme 4: Theme in the analysis: Market entry package
An assessment of the main foreign market entry mode(s) employed by the company. What entry modes and why does the company use, certain foreign market entry modes? Does the company use more than one entry mode in certain markets? If so, why? You can analyse and select a foreign market entry mode (e.g. indirect exporting, licensing, franchising, direct exporting, joint venture, a wholly owned subsidiary, etc.) that the company has utilised to enter a foreign market.
The essay should meet the following expectations:
- core knowledge requirements that must be demonstrated to obtain a pass in the module (appropriate to Level 7): an understanding of the relevant underpinning theories and the critical application to practice
- the support/evidence appropriate to completion of the task (for example, textbooks, journal articles, market data, earlier analytical work): the report should demonstrate a broad reading, to demonstrate students’ understanding of the analysis. The readings should include academic articles and industrial data (i.e. the company’s website, the company’s reports, the industry’s reports)
- core intellectual/cognitive skills which are expected (appropriate to Level 7): original and incisive analysis of the themes, insightful and outstanding research skills
- expectations of writing style, structure, and presentation (e.g. essay, report, case notes, reflection, case analysis): clear arguments, proof that you understand the question, having a clear structure and organisation, containing relevant information to support your argument, using consistent and accurate referencing, conforming to academic style and is easy to read, professional presentation, being grammatically correct and having proofread for any errors
- any other skills which will be assessed: efficient working towards a goal
It is advised that you plan your work as early as possible and seek support from the tutors and the learning support team to achieve your best results.
You need to choose your case company(s) based on the following instructions:
Your case study should also be based on thorough and detailed empirical research of firms with a clear focus on international business strategy.
Your sources of information about the firms and their foreign investment can include the following:
- Organisation’s website and press releases, annual reports, CSR/sustainability reports, organisational structure charts, mission statements, etc., are available on it.
- Reputable newspapers and magazines.
- Books written about the organisation.
- Government and international organisation websites – e.g. OECD, UNCTAD (The World Investment Report in particular), WTO, WHO, relevant NGO websites, etc.
Your sources must be trustworthy and reputable (avoid tabloids, ‘yellow press’, consulting company websites and papers written by other students).
It is not appropriate to use Wikipedia as a source at your level of study. If you find yourself reading Wikipedia articles, please go to the reference list and the end and explore the sources instead.
Application of International Business theory:
- Every argument you make in your case study must be grounded in one of the theoretical perspectives we discussed in class. You do not need to use all the perspectives we covered. Instead, you should select perspectives most helpful in the context of your case study.
- Your use of theory should be critical, demonstrate wider academic reading and show an in-depth understanding of how different perspectives are linked.
- Your use of theory must be based on thorough research on relevant and contemporary International Business literature.
BMS0079 Assessment Marking Criteria
These criteria are intended to help you understand how your work will be assessed. They describe different levels of performance of a given criterion.
Criteria are not weighted equally, and the marking process involves academic judgement and interpretation within the marking criteria.
The grades between Pass and Merit should be considered as different levels of performance within the normal bounds of the module. The higher-level categories allow for students who, in addition to fulfilling the basic requirement, perform at a superior level beyond the normal boundaries of the module and demonstrate intellectual creativity, originality and innovation.
| Classification | Grade Range | General/Knowledge | Presentation | Understanding/Skills | Selection of cited material & Coverage | Structure |
|---|---|---|---|---|---|---|
| Distinction (A): 70-100 | 90-100 | Outstanding and Insightful. Displays (for example): publishable quality; outstanding research or critical potential in the context of current problems and/or new insights; originality and independent thought; ability to make informed judgements | Highest professional standards of presentation written in the style appropriate to the assessment brief | Authoritative, full understanding of all the issues with originality in analysis; clear evidence of problem-solving skills | Full range of sources used selectively and skilfully to support the argument. Accurate and consistent use of the agreed referencing system | Coherent and compelling argument, well presented |
| Distinction (A): 70-100 | 80-89 | Striking and insightful. Displays (for example): excellent research or critical potential in the context of current problems and/or new insights; flexibility of thought; possibly of publishable quality | Professional standards of presentation written in the style appropriate to the assessment brief | |||
| Distinction (A): 70-100 | 70-79 | Excellent. Displays (for example): high levels of accuracy; evidence of the potential to undertake research; the ability to analyse primary sources critically in the context of current problems and/or new insights | Very good standards of presentation written in the style appropriate to the assessment brief | |||
| Merit (B): 60-69 | 60-69 | Approaching excellence in some areas with evidence of the potential to undertake research and critical analysis of current problems and/or new insights. Well-developed relevant argument and a good degree of accuracy | Good standard of presentation; written in the style appropriate to the assessment brief, with length requirement met and academic conventions followed | Independent, critical evaluation of a full range of relevant concepts and theories, with some evidence of originality; evidence of problem-solving skills | Complex work and concepts presented; key texts used effectively. Accurate and consistent use of the agreed referencing system | Argument concise and explicit |
| Pass (C): 50-59 | 50-59 | A systematic understanding of knowledge; critical awareness of current problems and/or new insights; can evaluate critically current research, and can evaluate literature and methodologies | Length requirement met, and academic conventions mostly followed. Written in the style appropriate to the assessment brief; possibly very minor errors in language, which do not impede understanding | Practical understanding of how established techniques of research and/or analysis are used to create and interpret knowledge in the discipline; some evidence of problem-solving skills | Comprehensive understanding of techniques applicable to own research or advanced scholarship. Consistent use of the agreed referencing system, which is predominantly accurate | The argument is developed but may lack fluency |
| Referred (R): 0-49 | 35-49* | knowledge of concepts within the prescribed range, but fails to adequately address the task posed by the assessment | Length requirement met, and academic conventions mostly followed. The style of presentation is appropriately matched to the assessment brief. Minor errors in language that do not impede understanding | Some insight into the problem or topic; attempt to demonstrate problem-solving skills and originality | Limited sources. Use of the agreed referencing system contains some inconsistencies and inaccuracies | Argument not fully developed and may lack structure and coherence |
| Referred (R): 0-34 | 0-34 | Knowledge of concepts falls short of the prescribed range and does not address the task posed by the assessment | Length requirements not observed, inconsistency in academic conventions and style. Minor language errors, which occasionally impede understanding | Limited or no insight into the problem or topic; no evidence of problem-solving skills or originality | Some irrelevant and/or out-of-date sources. The referencing system may be systematically inaccurate or absent | Argument not developed and/or may be presented in a manner that makes knowledge and understanding difficult to assess |
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