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| University | University of Auckland (UOA) |
| Subject | BUSMAN (Business Management) |
Business Management is a practitioner-focused programme providing you with the opportunity to:
Studying Business Management will provide you with the capabilities to be successful in enhancing your career within your chosen business management specialisation.
Join the community of learners at New Zealand’s top university and leading business school. Build your social and intellectual capital while being supported to succeed by a faculty renowned for research excellence and innovative teaching.
Explores current management practices and the challenges of managing in contemporary organisations. Examines strategies for effective management and leadership to achieve performance and productivity improvements including change management processes.
Develops an understanding of the contemporary marketing function and focuses on marketing decision-making, marketing strategy development and tactics. Examines the impact of new technology.
Focuses on decision-making, budgeting and the management of financial resources. Examines value creation from investments, and the management and control of financial assets.
Explores creating value through effective and efficient operations and supply chains for the production and delivery of products and services. Emphasises human, information and sustainability aspects.
Explores how HR strategies can enhance organisational performance and employee well-being. Examines research on contemporary challenges in strategic HRM in domestic and multinational firms.
Examines the application of contemporary strategic management frameworks, processes and practices. Evaluates alternative approaches to the development of coherent solutions for an organisation’s strategic challenges.
Develops skills in data-driven decision-making and problem-solving. Applies and evaluates approaches, tools, and analytical methods for effective business data analysis and data visualisation. Takes a systematic and multi- disciplinary approach to help managers drive business success.
Examines strategies for developing an innovation culture and capabilities that will enhance the agility of start-ups and small-to-medium-sized enterprises. Explores opportunity recognition, new product and venture development, risk management, venture financing, and the challenges of SME management.
Critically evaluates the use and application of tools and techniques for the creation and implementation of global management strategies in diverse types of enterprise. Assesses the effectiveness of global management practices in navigating complex and ill-defined contexts. Develops advanced capabilities in designing and communicating strategy.
Develops the tools and frameworks required to engage in consultancy practice. Engages students in problem framing, identifying and employing appropriate methodologies, and developing and presenting solutions to specific problems. Considers the dynamics of client-consultant relationships.
Focuses on marketing strategy, planning, and implementation in a digital world. Discusses digital transformation and its impact on customer engagement and consumer behaviour. Builds critical skills in online data analytics.
Develops a critical understanding of possibilities and limitations of customer insights-based marketing strategies and tactics. Explores the application of customer insights tools.
Explores how businesses communicate with customers and other key stakeholders through digital advertising and social media campaigns. Evaluates the effectiveness of advertising, sales promotion, public relations, personal selling, and direct marketing, in a digital world.
Examines current and emerging research in digital marketing and evaluates contemporary practice. Focuses on the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage.
Evaluates the policies and practices involved in the core processes of HRM and builds students’ professional skills in assisting organisations to design and implement these policies and practices effectively.
Analyses and applies the legal principles governing the employment relationship. Specific topics include bargaining, personal grievances, enforcement of employment contracts, strikes and lockouts, the rules regarding holidays, and health and safety obligations.
Develops the tools and frameworks for gathering and analysing data on workforce skills, attitudes and behaviours and building models of how these variables influence business and employee outcomes.
A research-informed consultancy project with a company and Economics 874 or other appropriate organisation with written and oral reports of the findings.
A research-informed consultancy project with a company or other appropriate organisation with written and oral reports of the findings.
Examines the role of business in society, how businesses interact with government and other institutions, and how businesses can contribute to solving the key challenges of the twenty-first century.
Explores the role that managers play in building the structure and culture of organisations. Examines key issues in organisational design, culture, behaviour and structures. Develops skills in managing multigenerational and multicultural workforces.
Techniques and tools to support and facilitate managerial decision-making. Builds skills in understanding organisations and their problems through numerical analysis.
Considers the nature of the global economy and the opportunities for small trading nations such as New Zealand. Examines key issues, global trade, and how governmental policies impact businesses. Explores how New Zealand can become a more productive and prosperous nation. Business Management
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