CP340 E-Commerce Features and Digital Marketing Integration Assignment 2

CP340 A, B E-commerce Assignment 2

Due Date: Sunday, October 26th, 2025, at 11:59 pm
Group Work: 3 – 5 students per group (one submission per group)
Weight: 100 %

Purpose

This assignment builds on your initial website (Assignment 1) by integrating core e-commerce functionalities and applying digital marketing practices. It develops your ability to design, implement, and promote a small-scale online business with practical tools for transactions, optimization, and customer engagement.

Learning Outcomes

By completing this assignment, students will be able to:

1. Configure and manage an online shopping system that supports user purchases.
2. Integrate a secure and functional online payment gateway.
3. Apply fundamental Search Engine Optimization (SEO) techniques to improve website visibility.
4. Develop a content marketing plan supported by original blog posts.
5. Connect and promote the website through social media platforms.

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Tasks

1. Shopping Cart (13 %)

• Add a working shopping cart that allows customers to add, remove, and update items.
• Ensure the cart persists during navigation and clearly displays product details and totals.

2. Payment Gateway (13 %)

• Integrate a secure and functional payment option (e.g., PayPal sandbox, Stripe test mode, etc.).
• Demonstrate a complete checkout flow, including order confirmation.

3. Search Engine Optimization (13 %)

• Implement basic on-page SEO: keyword usage, meta titles, meta descriptions, and alt text for images.
• Submit a short SEO checklist or screenshots verifying your optimization choices.

4. Content Marketing (13 %)

• Design a simple content marketing plan identifying your target audience and brand message.
• Create three (3) original blog posts aligned with this plan (each at least 150–200 words).

5. Social Media Integration (13 %)

• Embed social media icons and/or feeds (e.g., Instagram, X/Twitter, Facebook, TikTok).
• Outline a basic promotional strategy (e.g., posting frequency, tone, sample posts).

6. Report (35 %)

Submit a concise project report (3-4 pages, PDF) including:

• Group members and roles (responsibilities per student).
• Overview of the website and business concept.
• Description of implemented features and tools used.
• Marketing and SEO strategies with screenshots or examples.
• Challenges faced and lessons learned.
• Updated website link (ensure it is publicly accessible).

CP340 Assessment Breakdown (100 %)

Tips for Success

• Divide tasks based on team strengths (technical vs marketing).
• Use screenshots to document all major integrations.
• Test all links, payment flows, and social media connections.
• Keep your tone professional and consistent with your brand identity.

Use of GenerativeAI

Students may use Generative AI tools(such as ChatGPT, Gemini, or Copilot) to support idea generation, content drafting, or code suggestions, provided that the use is transparent, limited, and appropriately cited. Any material, including text, image, or code, produced or significantly modified by an AI tool must be clearly acknowledged in the report or comments (e.g., “Portions of the SEO section were drafted with the assistance of ChatGPT, reviewed and edited by the authors.”). The instructor expects students to maintain academic integrity, ensuring that all AI-assisted content is fact- checked, critically evaluated, and rewritten in the student’s own words. Overreliance on AI or submission of unverified AI-generated material may be considered academic misconduct as outlined in the Wilfrid Laurier University Academic Integrity Policy

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