IAE502 Experiencing Industry and Entrepreneurship: Industry Challenge Assessment 2 Brief 2026
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| University | Regent's University London (RUL) |
| Subject | IAE502 Experiencing Industry and Entrepreneurship: Industry Challenge |
IAE502 Assessment 2 Brief
Approaching Your Assignment
Aims and Objectives
This part of the assignment allows you to critically reflect on your learning during this module and how it supports your personal and professional development journey. By developing your reflective capabilities (for example, through increased self-awareness, critical analysis and evaluation), you will be able to identify the different factors that have helped shape your progress and the ways you have responded to these. This will help you actively plan to establish clear strategies to achieve your professional development aspirations.
Task
Submit an individual critical reflective analysis about what you have personally learned during the challenge and how this has contributed to your professional development. You will critically reflect on your role in the challenge, including a focus on how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions. You will also discuss a transformational moment and include a professional development plan that supports your reflective analysis.
Peer assessment: The task will also involve peer assessment, where you will assess and grade each team member’s contribution and participation throughout the Group Project in assignment 1. You will record this peer assessment (using the template provided) here in assignment 2 – Reflection.
Your Peer Assessments will be used to adjust each student’s final component mark for the Assessment
1 (up to +10% and –10% adjustment)
You may present your work for this assessment in any creative format that is appropriate to the challenge and as agreed by your tutor.
Structure and Coherence
Below is an example of how you may consider structuring your reflection irrespective of the agreed format.
| Section | Heading | Content | Suggested word count equivalent |
|---|---|---|---|
| N/A | Introduction | Explain to the reader/audience what the reflection covers. How it is structured, hence the main sections with brief overview of what each section discusses. | 100 or equivalent |
| Section 1 | |||
| 1.1 | Background and context | Introduce the industry challenge you participated in. Briefly explain the context and objectives of the challenge and the team that you were a part of. Summarise the value proposition/solution/outcome that the team produced | 200 or equivalent |
| Section 2 | 900 or equivalent | ||
| 2.1 | Introduction | Explain to the reader/audience what section 2 is about. Outline the methods and frameworks used to record, log and critically analyse your reflections. | |
| 2.2 | Discussion and analysis | Critically discuss your learning reflections with examples and evidence. Provide analysis of your personal reflections and how this informs your professional development and your plans and strategies for development. Include a reflection on how you applied creativity curiosity, and knowledge of systems and processes to analyse and develop value propositions. What was your level of competency in these areas and how did you develop those skills during the challenge and how will you further develop them after. Describe a personal transformational moment, providing critical reflection and analysis. Has this impacted how you may strategize future professional planning? (this section can be broken down into shorter sub sections) | |
| 2.3 | Peer assessment task and discussion | Discuss your reflections on peer assessment. How did you find this exercise, why did you asses the way you did. Include your completed peer assessment sheet in the appendix | |
| 2.4 | Professional Development Plan | Include your professional development plan with accompanying discussion and explanation Tables not included in word count. Supporting explanation and discussion is included | |
| Section 3 | Conclusion | Provide a conclusion to summarize sections 1 and 2 including links between the sections. Note: a conclusion should not introduce any new concepts or details) | |
| Section 4 | References | Include sources that have informed your work including those informing your professional development. Use correct referencing conventions. | Not included in word count or word count equivalent |
| Section 5 | Appendices | Include items that support and further evidence your discussion. For example, reflective log data, peer and tutor feedback, meeting notes, plans etc. | Not included in word count or word count equivalent |
The assessment should be well structured, organised, coherent and logical in flow. It should also be professionally presented.
Please note: This assignment is about reflection, self-awareness and evaluation. It can therefore be communicated in the first person, as it is primarily about your experiences and self-evaluations. It should not be a third-person account, nor should it be a literature review. Any reading that is suggested is to help you deepen your reflective capabilities in terms of understanding, skills and future application. Such reading can be referred to in your reflective piece, and where referred to should be appropriately referenced.
Self-study/preparation for the assessment
To undertake assessments 1 and 2 successfully, it should take you about 200 hours over the course of the term, so you should plan to spend around 16 hours per week working on this project.
Formative Assessment/Formative Feedback
Formative assessment can happen in many ways, both informally and formally. In the class sessions, you will have the opportunity to practice different tasks and activities and receive feedback from your tutors and peers. Whilst feedback serves to help you develop and hone your professional skills and attributes, it also plays an important role in helping you achieve the best outcome in your summative submission. It should also be used as direct supporting evidence in this assessment.
Formal formative assessment will take place in the form of a draft reflective piece or similar learning activity. Your tutor will let you know which elements of the draft or activity you are to submit for formal formative assessment and when. This will help you develop your reflection in summative.
Summative Assessment
As per the task and corresponding details above.
The assessment deadline is MIDDAY (12:00 GMT/BST) on the day specified by your tutor. This will usually be midday on the 3rd day after your last class session of the term.
Interdisciplinary Teamwork
Interdisciplinary teamwork (or group work) is a real-life mindset. It’s a way to develop future personal and professional work skills and promote social bonding. Whilst assessment 2 is an individual piece of work, it requires you to critically reflect on your professional development throughout this module, which includes working in teams.
It’s important to keep notes of your collaborative methods, team planning and project management, and these notes should be used as direct supporting evidence in this assessment.
Completing Your Assignment
Mandatory Assignment Cover Sheet
All assignments must be accompanied by a completed Mandatory Assignment Cover Sheet. This should normally be included as the first page of your assignment submission, but on occasions it may be appropriate to submit it separate to your submission.
Note: Your assignment cannot be marked until the Mandatory Cover Sheet is received.
Research and Documentation
Research the topic thoroughly, aim to support your arguments with evidence, using appropriate terminology in your discipline, and providing explanations where necessary for non-discipline-specific readers.
Referencing of Sources
Provide an accurate and complete list of sources used. All quotes and resources used must be referenced correctly and consistently, using the Harvard system. (See guidance here.)
Marking and Feedback
What do I need to do to pass?
Obtain a mark of 40% minimum, which is made up of the aggregated weightings from assessments 1 and 2.
Marking Criteria
- Innovation
- Professional Development
- Work as a whole
The table below shows how the marking criteria listed above link to the module learning outcomes.
|
Learning outcomes |
Marking criteria (see Rubrics below for full details) |
| Innovation (MLO 02)- Analyse and develop value propositions, combining curiosity, creativity and knowledge of systems and processes. |
|
| Professional Development (MLO 03) – Develop a plan reflecting on the impact of the industry challenge on your professional development. |
|
Example questions to evaluate your work
These will be provided by your tutor if required.
Rubric
| Criteria | Band 0 (called Scale in Turnitin 0-20% | Band 1 21-39% | Band 2 40-49% | Band 3 50-59% | Band 4 60-69% | Band 5 70-85% | Band 6 86-100% |
|---|---|---|---|---|---|---|---|
| Criterion 1: Innovation | No evidence of any critical reflection to inform how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions. | Basic evidence of critical reflection to inform how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions. | Developed evidence of critical reflection which informs how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions. | The critical reflection informs how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions to a good level. | The critical reflection informs how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions to a very good level. | Excellent evidence of critical reflection, which informs how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions | Outstanding evidence of critical reflection which informs how you applied curiosity, creativity, and knowledge of systems and processes to analyse and develop value propositions |
| Criterion 2: Professional Development | No plan submitted or developed. No evidence of reflective analysis on one’s own professional development. There is no understanding of the impact. | A basic plan with limited reflective analysis on one’s own professional development. Understanding is minimal. | A satisfactory plan with some reflective analysis on own professional development. Understanding is adequate. | A good plan that demonstrates effective reflective analysis on how the challenge impacted one’s own professional development. | A very good plan and provided a strong reflective analysis on own professional development. | Excellent planning and reflective analysis demonstrating a high level of understanding of one’s own professional development. | Outstanding plan which demonstrated exceptional reflective analysis on own professional development. |
| Criterion 3: Work as a whole | The work is unprofessional, including presentation format and has numerous errors in spelling, grammar, and punctuation. Referencing is incorrect or missing. AI use is not logged as required | The work is only somewhat professional. The presentation has several errors in spelling, grammar, and punctuation. Referencing is basic and often incorrect. AI is used incorrectly. | The work is satisfactory in terms of professional output. The presentation has some errors in spelling, grammar, and punctuation. Referencing is adequate. AI use is adequately logged. | The work is good in terms of professional output. The presentation has a few errors in spelling, grammar, and punctuation. Referencing is effective. AI use is effectively logged. | The work is very good in terms of professional output. Presentation has minimal errors in spelling, grammar, and punctuation. Referencing is strong. Logging of AI use is strong. | The work is excellent in terms of professional output. The presentation has rare errors in spelling, grammar, and punctuation. Referencing is highly effective. Logging of AI use is highly effective. | The work is outstanding in terms of professional output. Presentation has no errors in spelling, grammar, or punctuation. Referencing is exemplary. Logging of AI use is exemplary. |
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It is the practice of approaching scholarly work honestly, by completing your own work, by attributing and acknowledging sources when necessary and by not relying on dishonest means to gain advantage. (see guidance here).
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