MS6OX43C Strategic Management Assignment Brief 2026 | University of West London

MS6OX43C Assignment Task

You will be given a scenario in the form of a case study (Tesla’s Entry into the U.S. Auto Industry).

Applying relevant strategic management frameworks and concepts, you are required to:

• Conduct an external analysis of the organisation in the case study.
• Carry out an internal analysis of the organisation.
• Identify key strategic issues, evaluate alternative strategies, and make justified conclusions.
• Propose appropriate strategic recommendations for the organisation in today’s business environment.
• Your work must demonstrate evidence of accessing, selecting, and utilising a variety of reliable business information sources.

Assessment Details

Your individual strategic management report must identify the internal and external opportunities and threats facing the organisation in the case study. It should present appropriate frameworks that inform the development of strategic options and recommendations for the organisation in terms of future strategic directions and methods of expansion.

The report should address the following key questions:

1.What is the current strategic positioning of the organisation in the case study?

• Conduct a macro-environmental analysis using the PESTEL framework.
• Conduct a micro-environmental analysis using Porter’s Five Forces.
• Carry out an internal analysis using either Jay Barney’s VRIO framework or Porter’s Value Chain Analysis.
• Identify and summarise the organisation’s opportunities and threats based on the above analyses.

2. What strategic recommendations can be proposed for the organisation to strengthen their position in the given market?

• Identify the current competitive strategy using Porter’s Generic Strategies or Bowman’s Strategy Clock.
• Consider future methods of strategic expansion and directions using the Ansoff Matrix (market penetration, market development, product development, diversification).
• Make well-justified recommendations supported by analysis and evidence.

Report Structure

Your final strategic management report should include:

1. Executive Summary
2. Introduction – company and industry background; key challenges faced.
3. External Environmental Analysis – macro (PESTEL) and micro (Porter’s Five Forces).
4. Internal Environmental Analysis – VRIO or Value Chain Analysis.
5. Identification of Competitive Strategies – using Porter’s Generic Strategies or Bowman’s Strategy Clock.
6. Strategic Directions and Methods of Expansion – using the Ansoff Matrix.
7. Conclusions and Recommendations.
8. References – full list using Harvard Referencing.
9. Appendices- must include your presentation slides.
10. Additional Presentation/Video Component (10%)

In addition to the written report, you are required to prepare a short presentation (5–7 minutes) summarising your findings. This can be delivered:

• In class, or
• As a recorded video (link submitted with the report). – include the link in the main written submission

Your presentation slides must be included in the appendix of the report submitted on Turnitin.

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