SOCW1 2300 International Human Resource Management Assignment Brief 2026

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University University College Birmingham (UCB)
Subject SOCW1 2300 International Human Resource Management

SOCW1 2300 International HRM ASSIGNMENT BRIEF

Programme Title MSc International Business Management.
Module Title International Human Resource Management
Module Code 2300.
ASSIGNMENT TITLE “Global HR Practices: Overcoming Cultural Challenges in International Organisations”
Original or Resit assessment Original assessment 
Level 7
Weighting 60%.
Lecturers Charda McLarty-Williams.
W/C Hand Out Date 02/10/2025
Due Date By 17:00 on 14/01/2026

Cut-off Date for Late Submissions Choose an option.

By 17:00 on 28/01/2026
Feedback Post Date 11/02/2026
ASSIGNMENT FORMAT FILE UPLOAD (DOCUMENT)
Essay/Report Format Formal Report
Assignment Word Count limit (if relevant) 2000
Page limit (if relevant)
Submission Format e-Submission Individual
Permitted use of Artificial Intelligence within this assessment

Choose an Option

Only as specified within the Using AI Ethically within Assessments document below

Using AI Ethically within Assignments document.

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ASSIGNMENT TASK:

Please enter the assignment task(s) here. 

You are required to prepare an individual 2,000-word report that critically analyses different international human resource management (IHRM) cultural challenges faced by HR managers of two selected organisations from the list below. These organisations are aiming to be part of or maintain global diffusion in HR practices.

Organisations to choose from:

  • IKEA
  • BYD
  • Google
  • Microsoft
  • HSBC
  • Tesla
  • BP

Task 1. Select two organisations from the list provided. Conduct a comparative analysis of the cultural challenges (at least 2 per organisation) faced by HR managers in these organisations. Your analysis should encompass examples of cultural missteps or success stories and their impacts on international HR practices in these organisations.

Task 2. Critically analyse two different contemporary international human resource (IHR) issues in the business environment of one chosen international organisation.

Task 3. Propose at least four well-reasoned recommendations for effectively managing the contemporary issues as well as addressing the cultural challenges identified.

MARKING CRITERIA

Below are the marking criteria that align with both the task(s) set and the quality of your document.  Clear weightings/marks will be noted for each criterion.

The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

Presentation, Structure & Communication (10%)

  • Logical structure, presentation, and appropriate use of headings.
  • Effective introduction explaining the report’s approach & design; clarity of communication; appropriate academic writing, ensuring you adhere to UCB guidelines

Critical Analysis of Cultural Challenges & contemporary issues (40%)

  • Comparative analysis of cultural differences impacting international human resource practice
  • Depth and criticality of the analysis of the contemporary HRM issues

Creativity and innovation (30%)

  • Evidence of innovative and well-reasoned solutions to the challenges identified.
  • Insightful conclusion that flows from confident analysis and evaluation
  • Demonstrate problem-solving, creativity, and critical thinking skills.
  • Consider both the organisations’ global HR goals and local cultural nuances.

plication of IHRM related literature, empirical research & examples; referencing (20%)

  • integration of theoretical concepts such as cross-cultural and cross-geographical management theories, empirical evidence, and practical examples

Reference

  • quality and range of references (at least 25 – 30 references across different reliable sources are expected)
  • given the contemporary nature of the assignment, you must embed current data (how recent is the data) adheres to UCB referencing standards including in-text referencing

TASK AND DOCUMENT FORMAT GUIDANCE

  • Focus on attention to detail, quality of work and overall academic standards.
  • Specific Guidance for this assignment (include guidance on each task and the format of the document):
  • The work should include an introduction and a conclusion; also address each task in a logical manner.

Useful guidance, please consider:

  • Cultural challenges (cross-cultural management, global talent acquisition, expatriate management, international labour laws, diversity and inclusion, etc.).
  • HR practices (Global HR functions and strategy (performance management systems; reward systems; global talent management; outsourcing and offshoring.
  • Contemporary issues in International HRM (International labour; equality and diversity; corporate social responsibility; employment regulation; management of conflict; digital technologies).
  • Employ tables, graphs, or other visual aids where applicable to enhance data presentation and analysis.
  • The report must reflect your ability to appraise cultural challenges and assess contemporary issues in international HRM from a global perspective.
  • In your planning, consider demonstrating a critical understanding and integration of theoretical concepts such as cross-cultural and cross-geographical management theories
  • Adhere to the recommended word count of 2000 (+/-10%) (excluding cover page, table of contents, figures, and references).
  • For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

E-SUBMISSION GUIDANCE:

  • This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team at dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.

The Learning Outcomes assessed by this assignment are:
o Appraise cultural challenges of international human resource management (LO1)
o Assess a range of contemporary issues in international HRM (LO4)

ACADEMIC SKILLS OUTCOMES:

The Academic Skills Outcomes to be developed by completing this assignment can be found here.

For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.

GENERAL ASSIGNMENT GUIDANCE

UCB standards for presenting your written work

Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. 

Main headings – Arial, size 14, bold, centred

Sub-headings – Arial, size 12, bold, left-aligned

Main text – Arial, size 12, left-aligned

Margins – 2.5cm on all sides

Spacing – 1.5 line spacing

Between paragraphs – leave one line space between paragraphs

Reference list – use single spacing. Leave one space between each reference

Paper Size A4 (unless otherwise stated)

Tables – label numerically in order of when they are presented in the assessment. Table 1, Table 2 etc.

Charts/Graphs – label as Figure 1, Figure 2, etc

Labels should be centred directly above the Table/Figure in Arial, size 12.

Using Artificial Intelligence (AI) ethically within your assessments

Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. 

Teamwork Assessment

Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.

Importance of Word Count

Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count.  

Students will be required to state their word count on all submissions. A 10% leeway will be allowed, so the maximum a student should submit will be the word count + 10%.  The word count will exclude:

o The title page

o The contents page

o Models, graphs, calculations, data tables, and other exhibited figures or images

o Lists of references

o Appendices (these should be kept to a minimum)

Page limits in some assessments

For some projects/assessments, a page limit may be set to encourage you to focus on the most critical information. This is particularly important in projects that involve multiple elements such as tables, graphs, diagrams, calculations or extensive coding, where purposeful information is key.

E-submission

See the guidance below on e-submitting your assignment:

Assessment issues | University College Birmingham 

Cut-off date for late submissions (including for students with ECs and/or Support Plans)

The cut-off time for late submissions is as follows:

Original assessment period – 10 working days after the due date

Resit assessment period – 24 hours after the due date.

After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them.  

Students with Support Plans may have additional time to submit their work after the formal submission date for the original assignments only. During the Resit assessment period, the maximum cut-off time for late submissions is 24 hours, regardless of whether a student has a support plan or extenuating circumstances.

If things go wrong | University College Birmingham 

(See Additional Information Section, ‘Assignments and how to Submit them’)

Generic Grading Criteria

The Generic Grading Criteria (GCC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment.  For more information on the GCCs for Levels 4-7, please click on this link: Assessment fairness and marking | University College Birmingham

Plagiarism and Academic Misconduct

Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. Plagiarism | University College Birmingham 

Extenuating Circumstances

Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. If things go wrong | University College Birmingham 

UCB Referencing Guide

You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information.  This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the Using AI Ethically within your Assignments policy (as covered above). UC Birmingham Instructure 

Access the Assignment Life Cycle

The Assignment Life Cycle offers you additional support at each stage of the assignment process.

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