PS5009MKT Digital Business Assessment Coursework | Coventry University
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| University | Coventry University (CU) |
| Subject | PS5009MKT Digital Business |
Method of Assessment
| Assessment | Weightage | Learning Outcomes | |||
|---|---|---|---|---|---|
| Coursework 1: Individual Digital Poster with 100 to 150-word write up |
50% | ✓ | ✓ | ||
| Coursework 2: Group Presentation |
50% | ✓ | ✓ | ✓ | |
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Coursework 2: Group Presentation
| Assignment | Description |
|---|---|
| Type | Group Presentation: market research & business pitch |
| Weightage | 50% |
| Time Duration | 20 minutes |
| Group Size | 5 – 8 persons (not individual assignment) |
| Due Date | |
| Submission Platform | Upload to Blackboard Turnitin |
| Files to Submit | 1. PowerPoint (ppt or pdf) 2. Video recording (MP4) of your presentation |
In this coursework, you aim to set up a new business
Market Research
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- Analyse the latest market opportunities, in-demand services, untapped gaps, etc
- Analyse the digital consumer’s buying habits and engagement behaviour
- Analyse the latest technology trends with regards to new digital businesses
- Synthesize the key findings together to create a new digital business opportunity
New Digital Business Pitch
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- Your team will pitch for a new digital business opportunity
- The pitch must clearly explain how it specifically addresses the key findings in the market research
- Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)
Your Actions:
- Form your group ASAP: 5 – 8 persons, and enter their names in the Excel file in Blackboard
- Indicate the person who will lead the group with “leader”
- Suggestion: have a mix of people from different backgrounds such as countries, work experience, and more
- Maximum number of slides: 15 (excludes the cover page, content page and list of references)
- Think about this: Who is your audience you are presenting to?
- Presentation must be well researched, properly structured, succinct, informative, supported with images and research data/evidence
- The research for this paper should be based upon a balanced mixture of academic research journals, industry reports, sustainability trends, statistical data and current affairs where appropriate
Referencing:
-
- All in-text citations and references must be strictly in the CU approved APA Style. (https://libguides.coventry.ac.uk/apa)
- Coventry University Referencing Quick Guide APA, 7th Edition, April 201
Coursework 2: Plagiarism
-
-
- The practice of taking someone else’s work or ideas and passing them off as one’s own
- You are not allowed to copy-paste any work from outside the module
- You are expected to think critically and originally. Learn, interpret and express in your own words
- At CU, strict penalties apply for any form of plagiarism, and any student found in breach may have their module marks deducted or even fail
- All course work must be submitted in Blackboard via Turnitin. Any work not submitted via this route will not be marked
- We have 2 systems used for all course work:
o Similarity Index:
– A detection tool to indicate how much of a student’s submitted work matches existing sources
– Ensure you rewrite and reference
o AI Index:
– A detection tool used to estimate whether a piece of text was generated by an AI tool like ChatGPT, Gemini and Perplexity
– Do not ask the AI tool to write or modify your essay, etc
-
Flexible Rates Compatible With Everyone’s Budget
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