CORP2181 Business Research and Analytics Assessment 2 Brief 2026 | De Montfort University

CORP2181 Assignment Brief

Assessment Information – What you need to do

The assignment is an individual assignment, and it requires you to undertake a comprehensive analysis of data that you collect:
– Through the secondary source quantitative data and/or questionnaires.
– Interviews or primary/secondary source qualitative data.

The analysis should utilize the theory identified in the review to help examine and understand the data and findings.

In this assessment, the students must choose an organization and create some business research questions (at least two research questions). The students should then focus on their research strategy and method in order to answer the research questions. Please note that the students need to collect data (primary and/ or secondary data), analyze the data using different types of charts and graphs, perform statistical descriptive analysis, etc. Then, students need to apply statistical tools which are appropriate to their research such as regression, correlation/ coefficient, hypothesis testing, and so on.

Further information on University mark descriptors can be found here.

Learning Outcomes

This assignment is designed to assess the following learning outcomes :

(LO1) Able to tum research ideas into a research project, which has clear research questions and objectives. To do so, the students will leam the required knowledge and critical skills to complete a business report.

(LO2) Able to understand the importance and purpose of the critical literature review and apply this understanding to a research project.

(LO3) Aware of issues relating to research ethics.

(LO4) Aware of how to undertake the research ethically.

(LOS) Aware of the sources of primary and secondary data and the various methods of data collection.

(LO6) Able to interpret and analyze both qualitative and statistical data using appropriate tools and packages.

Assessment Details

The word count is 1425 (+/- 10%). There will be a penalty of a deduction of 10% of the mark for work exceeding the word limit by 10% or more.
The word limit includes tables, figures, quotations and citations, but excludes the references list and appendices.

It’s expected the students follow the standard structure as following:

Title Page

Contents Page (not included in word count)
Executive Summary (not included in word count)

1.0 Introduction

a) Brief summary of the proposed research
1.a.1 Can involve a very brief literature review
b) State Question and Objectives (Hypothesis if appropriate)

2.0 Methods

2.1 Explain the strategy and methods to be used
2.2 Explain how the research questions will be answered

3.0 Research Analysis

a) Present and discuss general findings of questionnaire and/or secondary quantitative datanie charts/tables/histouram
In this section the students need to apply statistical tools which are appropriate to their research including: regression, correlation coefficient, hypothesis testing and etc.
b) Use business theory/literature to understand and analyze your data – BE CRITICAL

4.0 Conclusion

a) Summarize your findings
b) Where the objectives met and if so what has been learnt.

5.0 References (not included in word count)

Please remember that you must provide final reference list and in-text references. Please make sure you support your claims with references. Students in the Faculty of Business and Law follow specific referencing guides for all written work. There are separate guidelines for the Leicester Castle Business students: (https://libguides.library.dmu.ac.uk/business/referencing).

6.0 Appendix (not included in word count)

a) Should include a blank version of the questionnaire if used or interview/focus group questions used
b) Cannot include analysis discussion but can include definitions, tables of data, summaries of data, spreadsheet analysis.

Important notes:

As per the DMU assessment policy, there is a university requirement for written coursework, at all levels, to be checked for originality using Turnitin.
➤ Please remember all student must complete an ethical approval form before commencing their research
How to Submit your Assessment
The assessment must be submitted by 12:00 noon on 04-11-2024. No paper copies
are required. You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.

o If an assessment is submitted up to 14 days late the mark for the work will be capped
at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
o If an assessment is submitted beyond 14 calendar days late the work will receive a
mark of zero per cent
o The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent
o If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail

The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about applying for extensions and deferrals here.

Students MUST keep a copy and/or an electronic file of their assignment.

Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

Return of Marked Work

You can expect to have feedback returned to you on 02 December 2024. If for any reason, there is a delay you will be kept informed. Marks and feedback will be provided online. It is important that you access the feedback you receive as this will help to make improvements to your later work, you can request a meeting with your Module Leader or Personal Tutor to discuss your feedback in more detail.

Marks will have been internally moderated only and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed their review. More information on assessment and feedback can be found here.

Academic Integrity

In submitting a piece of work for assessment it is essential that you understand the University’s requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behavior that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations.

Academic Support and Your Well-being

Referencing is the process of acknowledging other people’s work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based.

You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of referencing and achieving good academic practice. It also has tabs for the specific referencing styles depending on whether you require Harvard style used in business or OSCOLA style used by the Law school.

The University has a wealth of support services available to students; further information can be obtained from Student Gateway, the Student Advice Centre. Library and Learning Services and, most importantly, your Personal Tutor. If you are struggling with your assessments and/or deadlines please do seek help as soon as possible so that appropriate support and guidance can be identified and put in place for you. More information can be found on the Healthy DMU pages.

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