6010SSL Principles of Strategy Assignment Brief 2026 | Coventry University

6010SSL Assignment Brief

Assessment Information

This assignment is designed to assess learning outcomes:

1. Critically evaluate a range of key theories associated with international business strategic management process.
2. Evaluate the importance and the problems inherent in strategic choices and implementing those strategies.
3. Explore the extent to which Corporate Social Responsibility is central to a given organisation’s strategic intent.

This is an individual assignment.

Case:

Vietnam consistently ranks among the top global beer markets, leading the ASEAN region in consumption. In 2023, it ranked 7^th worldwide, consuming nearly 4.6 billion liters, or 2.4% of the global market. It leads the ASEAN region and surpassed Japan in 2022 to become Asia’s secondlargest beer market after China. However, the Vietnam beer market has witnessed major shakeups recently. After a period of growth, the market experienced a significant drop in 2023 and early 2024, with revenue falling by over 14.4% and consumption decreasing by 13.8%. While the Covid-19 pandemic plays a major role in the decline of the market, the government’s anti-drunkdriving campaign significantly hampers the consumption of beer domestically.

You are an analyst at a strategy consulting firm. To help management assess the competitive landscape of the beer industry in Vietnam, you are required to provide a strategic report to analyse and critically review the industry.

This assessment requires you to:

1) Carry out for the Vietnam’s beer industry:

i. a PESTEL analysis;
ii. a Porter’s Five Forces analysis (including complementor and industry life cycle analyses); and
iii. an evaluation of the importance of Corporate Social Responsibility to brewery firms.

2) What do you conclude about the sector? Critically discuss and evaluate your findings.

Criteria for Assessment

This table details the weightings of the six criteria by which your work will be assessed.

Please refer to the Marking Scheme below for information on how work is assessed and graded.

Marking and Assessment Scheme

Word Count

The word limit is 2000 words for the Individual Report. There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. Reports that are too short will also be penalized. The word limit includes quotations and citations, but excludes the references list. The format should be a report following the below structure:

• Front page with report title
• Executive summary (not included in the word count)
• Table of contents (not included in the word count)
• Introduction
• Section 1 – PESTLE Analysis
• Section 2 – Porters Five Forces Analysis (including complementor and industry life cycle analyses)
• Section 3 – Corporate Social Responsibility
• Conclusion
• References (not included in word count)
• Appendix (if necessary, not included in word count)

How to submit your assessment

The assessment must be submitted by 16:00 on 12^th December 2025. No paper copies are required. You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at

https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle.

Self-plagiarism or reuse of work previously submitted 

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, i.e. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

Turnitin includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the APA Reference Style nd use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you by 10^th January 2026. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online via Turnitin, in class and face to face individual sessions. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.

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