MED056-1 Content Creation and Post-Production Assessment 1 and 2 Brief 2026 | UOB

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University	University of Bedfordshire (UOB)
Subject	MED056-1 Content Creation and Post-Production

MED056-1 Assignment 1 – Coursework Reflective Writing

Key assignment details
Unit title & code	MED056-1 CONTENT CREATION AND POST-PRODUCTION
Assignment number & title	ASSESSMENT ONE
Assignment type	COURSEWORK-REFLECTIVE WRITING
Weighting of assignment	40%
Size or length of assessment	1500 WORDS
Use of generative AI	Permitted for planning/grammar ONLY with declaration. All analysis and examples must be your own; cite any AI-assisted sources. Evidence of Original draft and own writing must be provided to Tutor.
Use of self-plagiarism	Not permitted

What am I required to do in this assignment?

Write a properly referenced reflective essay (1,500 words) that demonstrates your understanding of social‑first content creation (LO1) and applies that knowledge to your own practice and audience strategy (LO2). The essay should connect professional craft to platform behaviour and explain how clarity, pacing and accessibility inform your editorial decisions
How?

Your essay needs an:

Introduction: give some brief background to your work in the semester and aim of your essay.
Main Body: focus on the three tasks you have completed this semester across the 11 weeks of teaching and think deeply about what you learnt about social-first content creation and post-production, clarity, pacing and accessibility. Read about these things to extend your knowledge and write about what you learnt in the essay (use in-text citations) Write about your creative and technical strengths and weaknesses.
Conclusion: Summarise the content into a few paragraphs and write about: What might you do differently next time, and how you plan to improve on your skills.

What do I need to do to pass? How do I achieve a good grade?

You will be able to take the formative feedback from class and then improve upon your work and submit a correctly referenced
Contextual essay, demonstrating an understanding of the principles, technique and craft of creating content for social media and post-production
Show some contextual understanding of the tasks in relation to industry practice, and show honest reflection on the process
You should engage with all lessons and produce work across your 11 weeks of classes.
How do I achieve a good grade? See Rubric below: Specifically:

MED056-1 Assignment 2 – Practical – multi-platform portfolio

Key assignment details
Unit title & code	MED056-1 CONTENT CREATION AND POST-PRODUCTION
Assignment number & title	ASSESSMENT TWO
Assignment type	Practical – multi-platform portfolio
Weighting of assignment	60%
Size or length of assessment	Portfolio of work: Minimum of Three social media shorts (1 –2 min each), a 500-word reflective essay & evidence folder to show planning.
Use of generative AI	Not permitted: however. Planning/grammar assistance permitted with declaration. All footage, edits, captions and mixes must be student‑produced. No AI‑generated video/voice/music.
Use of self-plagiarism	Not permitted

What am I required to do in this assignment?

Produce a creative and well researched portfolio of content for social media and multiplatform audiences
Demonstrate an understanding of the principles, technique and craft of content creation

A. Detailed deliverables:

Short 1 – ONLINE NEWS STORY: A 300-400 word article on WORDPRESS to report on a timely and relevant news topic. This must contain a 1 minute “Social Media Short” video in 16:9 format embedded into the post. This needs to be a video with text/captions, and music. The story must be clear on mute.
Short 2 – TIK TOK style “PROCESS” video” energetic micro‑narrative with purposeful pacing and tasteful SFX/music. For example: “How to …..”
Short 3 – PROMOTE A BRAND: Market a product: A value proposition with a clear marketing narrative . You will be given a clear ‘client brief’ and will create a short 1 minute promotional video to promote ‘Sole-Mates” (Permasox). The brief will be uploaded to BREO in the Assessment Folder.

Each short must open with a strong hook in the first 1–3 seconds and include captions or text overlays within safe zones.

B. Production Evidence Folder (ZIP):

Example: Shot lists/storyboards, location notes & risk considerations, consent forms, export setting screenshots where applicable.

C. Reflection (500 words total):

Audience & Platform Fit: Who is it for? Why this platform approach?
Craft Choices: Hooks, pacing, captions, sound; what you changed after feedback and why.
Legal/Ethical: Consent/releases, location, music licensing, accessibility steps taken.
Show some contextual understanding of the task, and honest reflection on the process

How? :

Think deeply about the following aspects of your 3 practical pieces. Say why you made certain decisions and reflect on what did and what did not go well, and your own new learning. Read about the theory and show how you linked theory and practice in your work and how you could do this better in future.

Production Evidence Folder (ZIP):

Shot lists/storyboards, location notes & risk considerations, consent forms, export setting screenshots.

You should engage with all lessons and produce work across your 11 weeks of classes.
Upload all your work as a zip file . We will go over this in class. Note that the Reflective Essay needs a separate cover page with your student name, student number, Unit name, Assessment Name and Number.

What do I need to do to pass? How do I achieve a good grade?

You must ensure attendance to all classes in this unit, across the 11 weeks. Please don’t be late for classes as the teaching can’t be repeated.
Engage in homework and practice reflective writing. DO all technical/practical tasks asked of you and read and respond to any formative feedback given to help you improve on your work. Do independent research and learning.

What do I need to do to pass? How do I achieve a good grade?

Pass threshold (40–49%): Three pieces of practical work in the form of online text and videos submitted meeting duration/format; basic hooks and captions; some evidence of audience/platform understanding; legal/ethical basics demonstrated; reflection present with references.
Good (50–69%): Clear hooks, readable shots and captions; coherent pacing; sound mix supports clarity; platform fit evident; thoughtful reflection linking choices to feedback and sources.
Excellent (70%+): Highly engaging, purposeful storytelling; precise pacing and audio design; captions polished and accessible; sharp platform reasoning; exemplary legal/ethical practice; concise, insightful reflection referencing high quality sources.

MED056-1 Assignment Marking Rubric

Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit. They will also help you understand the grade and feedback received once marked.

70%+

(1st Class)

60-69%

(2:1)

50-59%

(2:2)

40-49%

(3^rd Class)

Threshold Standard

30-39%

(Fail)

0-29%

(Fail)

Ambition and Execution

Your coursework shows excellent effort in producing content, and execution.

Ambition and Execution

Your coursework shows very good effort in producing content, and execution.

Ambition and Execution

Your coursework shows good effort in producing content, and execution.

Ambition and Execution

Your coursework shows some effort in producing content but is quite basic in places in terms of content and execution.

Ambition and Execution

Your coursework shows limited effort in producing content, with little evidence of purposeful content or execution.

Ambition and Execution

Your coursework shows no effort in producing content or execution and does not meet the task requirements.

Awareness of Codes and Conventions

Your project shows an excellent awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

Your project shows a very good awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

Your project shows a

good awareness of the codes and conventions in your genre of production.

Awareness of Codes and Conventions

Your coursework shows some awareness of image-making and storytelling codes and conventions.

Awareness of Codes and Conventions

Your coursework shows very limited awareness of codes and conventions, with little evidence of applying them.

Awareness of Codes and Conventions

Your coursework shows no awareness or understanding of codes and conventions.

Technical Skills

Your work demonstrates excellent technical skills and a mastery of the equipment used.

Technical Skills

Your work demonstrated very good technical skills.

Technical Skills

Your work demonstrated good technical skills.

Technical Skills

Your work displays a fair amount of technical skill.

Technical Skills

Your work displays limited technical ability, with frequent errors or incomplete use of equipment.

Technical Skills

Your work displays no meaningful technical skill and does not meet the requirements of the task.