BSBCMM511 Communicate with Influence Assessment 1 Questions, 2026 | Greenwich College
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| University | Greenwich College |
| Subject | BSBCMM511 Communicate with Influence |
BSBCMM511 Assessment 1 Questions
Task 1 – Knowledge Questionnaire
What is this assessment task about?
This assessment is a written questionnaire with a mix of objective and subjective questions.
The questionnaire is designed to meet the knowledge required to meet the unit requirements safely and effectively.
The questions focus on the knowledge evidence required for this unit of competency:
- industry, media and government organisations, events and communication channels that are relevant to the organisation
- cross-cultural communication
- techniques for negotiation, mediation, conflict resolution and incident de-escalation
- structured and inclusive meeting procedures
- organisational policies and procedures relevant to:
o presenting and negotiating
o leading and participating in meetings
o making presentations - communication tone, structure, style and impact on others
- relevant organisational policies and procedures on confidentiality of information.
Your assessor will be looking for demonstrated evidence of your ability to answer the questions satisfactorily, follow instructions, conduct online research and review real or simulated business documentation as instructed.
What do I need to do to complete this task satisfactorily?
- submit your answers to the questions within the set timeframe,
- answer all questions as instructed,
- answer all questions using your own words and reference any sources appropriately,
- all questions must be answered satisfactorily.
- It is advisable to:
- review the questions carefully,
- answer the questions using online research and the learning material provided for the unit and by reviewing real or simulated relevant business documentation (such as policies and procedures),
- further research the topics addressed in each question.
Specifications
You must submit to GOALS the
- assessment coversheet,
- answers to all questions,
- references.
Resources and equipment
- computer with Internet access,
- access to Microsoft Office suites or similar software,
- learning material.
Re-Submission Opportunities
You will be provided feedback on your performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you with written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the task.
Question 1
Consider the following three organisations:
-
OzHarvest https://www.ozharvest.org/
-
Marriot Hotels https://www.marriott.com.au/default.mi
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ANZ Bank https://www.anz.com.au/
For each organisation, identify the industry in which they operate, the media and government organisations they may liaise with, and events and communication channels they may use to promote their business.
| Organisation | Industry | Media and government (3 in total/organisation) | Events and communication channels (3 in total/organisation) |
|---|---|---|---|
| OzHarvest | Food (charity) | Brisbane City Council, telethon, all levels of government | E-mails, webpage and social media (instagram, Facebook, twitter and LinkedIn). Emergency food relief events and fundraisers |
| Marriot Hotels | Hospitality | Verizon Media, government/military associations. | E-mails, webpage and social media (instagram, Facebook, twitter and LinkedIn). |
| ANZ Bank | Banking | Federal government, forgoign state governments, Starcom, Miele | E-mails, webpage and adds on social media to capture a younger target (instagram, Facebook, twitter and YouTube). |
Question 2
Address the following questions about cross-cultural communication:
| Question | Answer |
|---|---|
| What is cross-cultural communication? | Cross-cultural communication is that communication held between people who belong to different age groups, nationalities, ethnic groups, genders, who have different sexual identities or orientation, different working styles, among others. It can also refer to the attempts made to share meaning with people form different backgrounds and negotiate, exchange and mediate any type of cultural differences by means of using language (including body language) and gestures. |
| List two (2) principles of cross-cultural communication. | – Listen actively: listen to what others have to say for two reasons; one of them, that everyone deserves to be heard and another one, that people belonging to different cultures will have different perspectives and that can be extremely enriching and can lead to a new focus on things, seeing an old problem in a whole new light and will be quite helpful if what you are looking for is making a change. – Be supportive: for cross cultural communication to be effective, all parties must feel comfortable. Treat everyone with respect (they might not even be speaking their own language), try to communicate clearly and encourage people to interact. This, in a team, will help communication run more smoothly. |
| Why is cross-cultural communication important? (30-50 words) | Because in a world that is becoming more and more interconnected, having the ability to communicate effectively within culturally diverse groups is fundamental if what we want is for a business to strive, grow and adapt to new scenarios. |
| List three (3) barriers to cross-cultural communication. | – Ethnocentrism: We will natural tend to interpret and Vene judge other cultures on the basis of our own culture and what it dictates. – Language barriers: Language and culture are deeply intertwined so, it is not simply a matter of being able to speak the same language (for instance, English, which is widespread worldwide) some aspects of communication may be lost in translation either because the speakers are not speaking in their mother tongue and do not excel at it or because words and concepts typical of one language and culture might not exist in another. – Conflicting values: Cultural clashes take place when other people’s behaviour compromises our own values. Sometimes there is no right or wrong way of seeing or doing things; it is simply a matter of cultural norms. |
Question 3
| Question | Answer | ||||||
|---|---|---|---|---|---|---|---|
| Define negotiation. (30-50 words) | Negotiation is the process of taking the steps necessary to resolve disputes by means of the interaction between the parties involved in order to reach a consensus that results in the most beneficial outcome for those involved. | ||||||
| Define mediation. (30-50 words) | Mediation is another option towards the resolution of disputes in which a third party, called the mediator, takes a neutral stance and helps the opposing parties attain a clear understanding and attain that resolution when a simple negotiation does not seem like an option. | ||||||
| Why is conflict resolution important in the workplace? (30-50 words) | Because it is needed whenever there is a misunderstanding or negotiations are unsuccessful. Moreover, it contributes in building stronger work relationships, improves communication and helps prevent what could otherwise turn into a bigger crisis. | ||||||
| Why is it important to de-escalate incidents in the workplace? (30-50 words) | Because it helps reducing the client’s/worker’s agitation and possibility of later becoming aggressive or violent and it also leads to understanding, managing and resolving the concerns of those involved. | ||||||
| Research, select and briefly outline four (4) techniques for negotiation, mediation, conflict resolution and incident de-escalation. |
|
Question 4
Address the following questions:
| Question | Answer | ||||
|---|---|---|---|---|---|
| What is an inclusive meeting? | (It can also refer to the attempts made to share meaning with people form different backgrounds and negotiate, exchange and mediate any type of cultural differences by means of using language (including body language) and gestures.)
It is a meeting whereby when everyone in the team feels like they can participate and are confident enough to do so. Thus, inclusive meetings will lead to more diverse opinions, which may, in turn, lead to better outcomes. |
||||
| What is a structured meeting? | A structured meeting is that in which everything has been carefully planned, that is, there is a strict agenda to abide by, a list of objectives and desired outcomes, a specific list of participants, an estimated length, venue and equipment, etc. | ||||
| Select and outline three (3) structured and briefly inclusive meeting procedures you could use when managing meetings. |
|
Question 5
Review the policies and procedures folder provided.
Review the following policies and procedures:
A. Meeting procedures
B. Communication policy
C. Information management policy
D. Marketing policy
Briefly outline the structure and content of each of the policies and procedures, and explain how they may relate to one or more of the following:
- Presenting and negotiating
- Leading and participating in a meeting
- Making a presentation
- Confidentiality of information
| Policies and procedures | Outline (40-80 words/policy and procedures) |
|---|---|
| Communication policy | This policy is meant as a way of ensuring consistency and accuracy in the information which is key in making a presentation since we should always consider what information is relevant for the target audience and said information should always be precise. The information presented will vary but its quality should always be the same. |
| Information management policy | The information management policy has to do with how a business’ data (eg: on customers or business partners), strategic plans, staff data, among others is dealt with, shared and protected. There must be confidentiality protocols in force so that all sensible information is not made public since this might be detrimental for the company. |
| Marketing policy | Marketing policies are aimed at guiding the planning process and ensuring that each individual strategy is in line with the company’s goals. Knowing how to “sell” your company and make it look appealing to potential partners or shareholders, showing them how they could benefit from you applying these strategies can be extremely helpful when negotiating with them. |
| Meeting procedures | This has to do with taking all the necessary steps for the correct structuring and planning of a meeting, which is the initial first step required before even considering to lead said meeting. Also it is necessary to take these into account when participating in a meeting since they will stipulate when and how to do so. |
Question 6
Explain how the communication tone, structure and style may impact on others. Provide an example of each.
| Question | Answer |
|---|---|
| Explain how the communication tone, structure and style may impact on others. (40-80 words). | Communication is quite complex, since what is important is not only the message in itself but also how it is delivered and, when doing so, all of these aspects must be considered since if they are not, it might result in unwanted complications and ineffective communication in the workplace. |
| Communication… | Example |
|---|---|
| Tone | An inappropriate tone may lead to someone feeling disrespected, offended or ignored, it may cause negotiations to fail or conflicts to arise if the sender is perceived as being rude or not addressing others adequately. |
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