QHO322 Introduction to Marketing Insights Assessment 1 2026 | Solent University

QHO322 Coursework Assessment Brief

Assessment Task

You are to produce a PowerPoint Presentation with Notes at the bottom of each slide. This will be an individual presentation. You will select one of the two companies provided by your tutor and evaluate your selected company’s current marketing strategy and how they obtain customer insights and build their brands with the use of marketing mix tools. You will then illustrate your findings with relevant instances and provide recommendations to the company’s 7Ps before your overall conclusion. Your Presentation Slides and Notes should reflect your understanding and application of related marketing knowledge and theory.

Companies to Choose From

Find below the Companies you can choose from, for your Assignment. You can only choose ONE out of these Two Companies, and you cannot choose any other company outside these two options:

❖ Spotify
❖ X (Twitter)

Your selected company will form the basis for both your Formative and Summative Assessments.

You should:

You are required to include a maximum of 10 slides containing the following sections:

• Introduction and Company overview
• STP discussion: Explain how your company segments their market; describe the features of their customers and use a perceptual map to illustrate their position in the market against their main competitors.
• The marketing mix (i.e. ‘7Ps’) discussion including:
  o Product: Develop simple product anatomy to explain the product.
  o Price: Discuss pricing strategies used by the company
  o Promotion: Analyse the methods of promotion used by the company
  o Place: Analyse the physical distribution and online distribution channels of the products by the company
  o Additional 3Ps – Analyse your company’s Physical evidence, People and Process
• Conclusion and Recommendations: Provide a discussion of the major findings and recommendations for each of the 7 Ps.
• Slide with the Reference List: You must include your reference list as your last slide.

You are NOT required to verbally deliver or record your presentation, just prepare PowerPoint slides with Notes at the bottom of each slide.

You should:

• Include images, figures or tables or any other relevant infographics to strengthen your work.
• Each PPT slide must have Notes at the bottom. In addition, you must use only bullet points in the slides and only full sentences in the notes section. The commentary on the notes section must be very detailed.
• Draw information from a wide range of relevant and reliable academic and professional sources.

Furthermore, you must provide in-text citations in both the PowerPoint Slides and the Notes Section, as well as a final slide with the list of references.

Use of AI in this Assessment

Generative AI is permitted at Solent University under specific conditions and must continue to follow the university’s rules around Academic Misconduct and the AI and Academic Integrity Policy. In this assessment, you are allowed to use AI for the following tasks:

• Researching the topic

• Asking AI to suggest useful sources of information – e.g. books and journal articles

• (HOWEVER, you must then find these in the Solent library database and read and interpret the resource (article, book etc.) to check whether it is suitable to use as a reference in your work. Reference the original source, not the AI. You must not ask AI to summarise the resource or write about it – this is your responsibility!

• Helping you to structure the assessment – e.g. how to plan the sections

You MUST NOT use AI to:

• Write your content for you, even if you then amend this version

• Write any of the text / content which is then submitted for grading as if it was your own work.

All of your submitted content must be your own words, and you must use references which you found in your research, read, and interpreted.

AI and Academic Integrity Policy

Learning Outcomes

This assessment will enable you to demonstrate in full or in part your fulfilment of the following learning outcomes identified in the Module Descriptor:

This module will cover the introductory marketing theories whilst also focussing on how to gain and analyse customer insight and data, evaluation of the appropriate marketing channels to maximise potential returns along with discussion about how innovations within the marketing industry are enabling organisations to reach a wider customer base at a personalised level. You will learn through real-world case studies how to maximise these marketing tools to assist the overall strategy targets of the organisation.

Living CV

As part of the University’s Work Ready, Future Ready strategy, you will be expected to build a professional, Living CV as you successfully engage and pass each module of your degree.

The Living CV outputs evidenced on completion of this assessment are:

1. Market Analysis

2. Customer relationship skills

Please add these to your CV via the Living CV builder platform on Solent Futures Online. Solent Futures Online

Late Submissions

You are reminded that:

i. If this assessment is submitted late i.e. within 7 calendar days of the submission deadline, the mark will be capped at 40% if a pass mark is achieved.
ii. If this assessment is submitted later than 7 calendar days after the submission deadline, the work will be regarded as a non-submission and will be awarded a zero.
iii. If this assessment is being submitted as a referred piece of work, then it must be submitted by the deadline date; any Refer assessment submitted late will be regarded as a non-submission and will be awarded a zero.

Assessment Regulations

Extenuating Circumstances

The University’s Extenuating Circumstances (EC) procedure is in place if there are genuine short term exceptional circumstances that may prevent you submitting an assessment. You can self-certify for up to two assessment dates in any semester without supporting evidence for an extension of up to seven calendar days for coursework and for an exam to the re-sit period.

Alternatively, if you are not ‘fit to study’ (or you have used up your two self-certification opportunities), you can request:

• an extension to the submission deadline of 7 calendar days, or

• a request to submit the assessment at the next opportunity, i.e. the resit period (as a Defer without capping of the grade).

In both instances you must submit an EC application with relevant evidence. If accepted under the university regulations, there will be no academic penalty for late submission or non-submission dependent on what is requested. You are reminded that EC covers only short-term issues (20 working days) and that if you experience longer term matters that impact on your learning then you must contact the Student Hub for advice.

Please find a link to the EC policy below:

Academic Misconduct

Any submission must be your own work and, where facts or ideas have been used from other sources, these sources must be appropriately referenced.
The University’s Academic Regulations includes the definitions of all practices that will be deemed to constitute academic misconduct.
You should check this link before submitting your work.

Procedures relating to student academic misconduct are given below:

Ethics Policy

The work being carried out must be in compliance with the university Ethics Policy. Where there is an ethical issue, as specified within the Ethics Policy, then you will need an ethics release or ethics approval prior to the start of the project.

The Ethics Policy is contained within Section 2S of the Academic Handbook:

Grade marking

The University uses an numeric grade scale for the marking of assessments. More detailed information on grade marking and the grade scale can be found on the portal and in the Student Handbook.

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