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Marketers had realized that the utmost importance of distribution is in the marketing strategy of the product. The channel through which the product reaches the consumer or the end user is an important part of the supply chain of the product and to make the product more effective develops an interesting channel mix or distribution strategy.
The distribution is the means by which the product or service reaches the end user or the consumer either through direct or indirect means. Distribution through indirect means typically involves the use of intermediaries.
Distribution is made up of marketing channels. Our distribution strategy homework helpers define marketing channels as a set of intermediaries, which are responsible for making a product or services available to the consumer or the customer. A company can develop multiple channels because it is needed. The three Types Of Distribution networks described by distribution strategy academic help experts are:
1. Intensive Distribution- Intensive distribution systems have a significant number of intermediaries. Many products and services which are very commonly available like snacks and food items at a wide variety of outlets have intensive distribution networks.
2. Selective Distributions- Selective distribution network has few intermediaries. These companies sell specialized goods and services like heavy machinery, tools, and industrial objects.
3. Exclusive Distribution- This network strategy is common for luxury brands like Gucci, Louis Vuitton, etc. Exclusive distribution network has very few intermediaries.
Marketing channels depend on the nature of intermediaries. The four main types of marketing channels as discussed by our experts of distribution strategy are:
Distribution strategy is studied by management students as a part of their marketing course and is an important feature of marketing policy. Unlike other marketing issues which include sales, branding, etc. it requires an understanding of the entire supply chain network. There are many problem students face while writing their assignment distribution on strategies without distribution strategy assignment help:
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