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Marketing 29th April 2024

Marketing Relationship Theory

Marketing Relationship Theory is a strategy in marketing that focuses more on building strong relationships with customers and keeping them happy and loyal for a long time. These have evolved from older marketing methods and focus on getting customers to return more than a one-time transaction. (more…)

Marketing 25th May 2021

ExxonMobil SWOT Analysis Case Study Example

Exxon Mobil Corporation ( aka ExxonMobil) is an American multinational oil and gas conglomerate. Headquartered in Texas (Irving), ExxonMobil got formed by the merger of Exxon and Mobil. Incorporated in New Jersey, ExxonMobil acquired brands like Esso, Mobil, and ExxonMobil Chemical. In 2016, ExxonMobil was among the top three enterprises in Fortune Global 2000. Fortune 500 ranked ExxonMobil among the top 10 most profitable brands. cta_answers_1 BlackRock, Vanguard Group, and State Steel Co

Marketing 25th May 2021

Primark Case Study Solution

Primark is an Irish fashion retailer with its headquarters located in Dublin and Ireland. It's named Penneys in Ireland, the place where it was founded. Penneys -the name is not used outside the Republic of Ireland, as there is an existing store with the same name somewhere owned by JC Penneys. The company operates in the United States and Europe. cta_answers_1 It is a unique organization, aimed at enriching the lives of everyone with fashion articles of clothing, irrespective of the socia

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