Influence of Digital Media on marketing practices

Annotation

Morley, M. (2013). The Positive & Negative Impact of Digital Media on Business. Retrieved 14th January 2014, from http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html
The presented article is directed to reflect some of the crucial positive and negative aspects of digital media marketing. The article can be considered as a prime example in which the author has tried to reflect some crucial positive points through which the influence of the digital media on marketing practices can be postulated.
Root, G.N. (2013). Internet’s Effect on the Global Market and Small Business. Retrieved 14th January 2014, from http://smallbusiness.chron.com/internets-effect-global-market-small-business-10019.html
This is the article through which the impact of one of the major source of print media, i.e. internet can be judged in the context of Global Market as well as Small Businesses. The inclusion of this article is done for the purpose of exploring the existing and future perspective of digital media in marketing purpose.
LOHAS. (2013). High-Impact Digital Marketing For Challenger Brands. Retrieved 14th January 2014, from http://www.lohas.com/high-impact-digital-marketing-challenger-brands
The presented article has been taken into consideration for the purpose of explore the usage of digital marketing concept undertaken by different brands. The article has explored some of the crucial examples of the brands that are using digital media for their marketing concept.

Perspectives

Fox, J. (2013). 5 Ways Emotions Impact Digital Marketing Success. Retrieved 14th January 2014, from http://www.chiefmarketer.com/social-marketing/5-ways-emotions-impact-digital-marketing-success-17092013
This article has been undertaken as a resource used for the purpose of exploring different crucial methods used by business organization in order to use digital medium in marketing practices in the most effective manner. The presented resource helps the reader to understand various digital media generally used by the business organizations for marketing purpose.
Influence Marketing for B2B and Advisory. (2013). Retrieved 14th January 2014, from http://socialmediatoday.com/tara-urso/1541891/influence-marketing-b2b-and-advisory
The presented article explores the use of internet in B2B marketing. The content presented in the article is directed to explore a new and innovative usage of internet and other online means in context to marketing. The paper explores a new form of marketing, i.e. Influential marketing.
Avlonitis, G.J. and Karayanni, D.A. (2010). The Impact of Internet Use on Business-to-Business Marketing. Retrieved 14th January 2014, from http://www.lohas.com/high-impact-digital-marketing-challenger-brands
The presented article can be considered as an effective reference of digital media marketing phenomena used by business organizations for the purpose of undertaken business to business marketing concepts. In addition to this, the article can be considered as quite effective in understanding the phenomena of digital media for marketing purpose.

Resource

The Impact Of Online Marketing On Modern Businesses. (2012). Retrieved 14th January 2014, from http://www.protechmedia.co.uk/marketing-torquay/online-marketing-effects/
This article can also be considered as one of the major resource of exploring some of crucial aspects in the context of online marketing and its direct impact over modern business organizations. The presented research article explores the existing as well as future growth perspective of business organizations in modern time period.
Wertime, K, and Fenwick, I. (2011). DigiMarketing: The Essential Guide to New Media and Digital Marketing. John Wiley & Sons.
The presented article presented in the book direct to provide some crucial examples and theoretical aspects related to digital media marketing means used by business organizations in existing period of time. The presented article helps in revealing the rationale behind selection of digital means for market purpose.

Self Reflection

The current topic on which, the discussion is presented is related to the influence of digital media on communication and information distribution in existing period of time. While discussing the topic, I have undertaken some intensive amount of research over new digital means of marketing such as television, internet, and mobile phones. I have also researched the historical and theoretical perspectives related to changing dimensions of marketing which have affected the level of knowledge and life style of people in the most effective manner. In addition to this in during the course, I have also acquired knowledge regarding the use of various crucial means of digital media for marketing purpose. This experience of studying coursework related to digital media usage for marketing purpose have been proved quite positive and influential for me from the perspective of academic, experiential, and informal orientation of my life style. In direction to this, my thinking regarding effective marketing practices can be proved quite helpful for me to understand change trends related to marketing practices undertaken by marketers in existing business environment. From the historical perspective of marketing, person to person marketing was not used to be considered effective means of marketing as it is a time consuming process of approaching a wide customer base.
Owing to this reason, marketers used to prefer non digital means of mass marketing such as newspaper advertisement, pamphlets, billboards, and hoardings. However, the introduction of different digital media measures such as televisions and internet has changed the concepts of marketing among marketers quite intensively. Nowadays, through digital media, marketers have started to present their products in front of the customers in the most effective manner. This marketing trend has changed my thinking pattern and perception regarding marketing practices in the most effective manner. Earlier, I used to think that marketing on digital media is one of the most complex approaches which require a differentiated skills and competencies from the side of marketer. It is due to the reason that before the course my overall understanding and knowledge regarding crucial and effective means of marketing was quite restricted.
However, during the course, I have learnt a number of different crucial aspects related to digital media including their pros and cons in the marketing practices. Such understanding and knowledge has induced my perspective towards digital media marketing in the most positive manner. Now I have started to understand the power and influence of digital media in existing highly technical and informed generation. As I am aiming to be a successful and effective marketing manager in multination business organizations, the knowledge and understanding of digital media means can be proved quite effective for my own perspective. With the help of the findings and outcomes of the course, I can be able to learn a number of different skills and competencies related to the use of digital media within marketing functions undertaken by the business organizations. On the basis of the experience, I can be able to be a successful marketer in existing highly dynamic business environment.

Essay

Title: Impact of Digital media on marketing purposes undertaken by business organizations in existing period of time

Introduction

In existing period of time, the environment of business has become quite dynamic and challenging for business organization. Intensive competition, frequent changing business conditions and technology advancements can be traced as some of the crucial trends prevailing in the market place in contemporary business environment. There are some crucial changes in business practices can also be seen as the response of above mentioned issues is existing market place (LOHAS, 2013). In direction to this, the digitalization of the marketing practice can also be considered as the most common phenomena undertaken by business organizations in existing time period of time. In relation to this, the marketing practices of the business organizations have become quite changed and digitalized under the influence of various digitalized media (Wertime & Fenwick, 2011). In context to this, the presented easy is directed to reveal some of the critical impacts of different type of digital media, such as television, internet, and mobile phones over marketing practices undertaken by the business organizations.

Working Hypothesis

The working hypothesis for the essay will be “Whether the advent of digital media means have been proved quite effective from the perspective of marketing practices of business organizations”.

Impact of Digital media over marketing practices

Under the influence of technological advancement in the contemporary business environment, the focus of business organizations has been shifted from various traditional marketing means to digital marketing means (Avlonitis & Karayanni, 2010). There are a number of different crucial digital media means such as television, internet and mobile, which are preferred by the business organization. There is a broad array of web based marketing and communications measures that can be classified under the category of digital media (Fox, 2013). Nowadays business organizations are undertaking television advertisements, mobile marketing and online promotional measures for the purpose of making their brands, products and services popular among target population.
One of the crucial impacts of digital media can be seen in the context of increasing personalized marketing measures. Digital media marketing has enhanced the intentions of people regarding personalized marketing. In relation to this, business organizations have started to have direct and personalized interaction with customers (Influence Marketing for B2B and Advisory, 2013). With the help of internet and Smartphone the company can cater individual customers in the most effective manner. In direction to this, the digitalization of marketing practices has enhanced the intensities of marketing practices undertaken by the business organization.
There are some of the crucial and positive impacts of digital media over marketing of business organizations, which can be proved quite helpful for them to be sustainable and long term successful in existing highly dynamic and competitive business environments.

Availability of faster information

Different types of digital media tools such as social networking, websites of the company, email, and Internet advertisements can be proved quite effective and efficient tools for the purpose of availing some intensive amount of information in the most effective and faster manner. The digital media allows the business organizations to have direct and instant communication with the customers so that some intensive amount of information can be retrieved in the most effective manner.

Enables the company to have Greater Reach to the customer

Digital media also helpful in approaching a large population in the most effective manner, which cannot be possible in the case of traditional marketing means. In existing environment, people have become widely accepted tools by people. Owing to this, digital media tools are providing a wide pool of customers. In this context, the adoption of digital media tools can be proved quite helpful for the company to have greater reach to the customers (Root, 2013). In relation to this, the digital media will be proved quite helpful for the business organizations to market their products and services to the wide range of customers.

Increasing options for the company

There are a number of different crucial digital media related tools which are widely used by business originations for marketing purposes. In this way, the digital media has enhanced the overall options available to the business organization through which, it can be able to market its products within the target market. Higher the alternatives of marketing available to the company, higher will be the intensity and influence of the marketing mix of the organization (Morley, 2013). In this way, the digital media tools have enhanced the overall marketing competencies of the business organizations, which can be proved quite helpful in addressing intensive amount of competition prevailing within existing market place.

Interactive and influential marketing

Another critical influence of the digital media tools can be considered in the context of increasing interaction of the company with the customers. In comparison to the traditional means of media, digital tools have allowed the company to undertake real time communication with its customers. In this way, the organization can be able to know the exact demand and needs of customers, which directly influences its overall products and service delivery in the most effective manner (The Impact of Online Marketing on Modern Businesses, 2012).
In this way, it can be reflected that in existing period of time, digital media has influenced the current trends related to marketing prevailing in existing business environment in the most positive manner.

Conclusion

The presented essay has explored some of the crucial positive impacts of digital media tools over marketing practices undertaken by national and international business organizations. On the basis of the in depth analysis of the entire discussion it can be concluded that the inclusion of different tools related to digital media has changed the entire scenario of marketing in existing period of time. There are a number of new and innovative tools of digital media such as television, internet, and smart phones and other mobile devices, which has made the marketing functions of business organizations more interactive, responsive and influential in existing period of time.

Reference

Avlonitis, G.J. & Karayanni, D.A. (2010). The Impact of Internet Use on Business-to-Business Marketing. Retrieved 14th January 2014, from http://www.lohas.com/high-impact-digital-marketing-challenger-brands
Fox, J. (2013). 5 Ways Emotions Impact Digital Marketing Success. Retrieved 14th January 2014, from http://www.chiefmarketer.com/social-marketing/5-ways-emotions-impact-digital-marketing-success-17092013
Influence Marketing for B2B and Advisory. (2013). Retrieved 14th January 2014, from http://socialmediatoday.com/tara-urso/1541891/influence-marketing-b2b-and-advisory
LOHAS. (2013). High-Impact Digital Marketing For Challenger Brands. Retrieved 14th January 2014, from http://www.lohas.com/high-impact-digital-marketing-challenger-brands
Morley, M. (2013). The Positive & Negative Impact of Digital Media on Business. Retrieved 14th January 2014, from http://smallbusiness.chron.com/positive-negative-impact-digital-media-business-20910.html
Root, G.N. (2013). Internet’s Effect on the Global Market and Small Business. Retrieved 14th January 2014, from http://smallbusiness.chron.com/internets-effect-global-market-small-business-10019.html
The Impact Of Online Marketing On Modern Businesses. (2012). Retrieved 14th January 2014, from http://www.protechmedia.co.uk/marketing-torquay/online-marketing-effects/
Wertime, K, & Fenwick, I. (2011). DigiMarketing: The Essential Guide to New Media and Digital Marketing. John Wiley & Sons.

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